Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Website Optimization’ Category

The THUD Factor - How to Boost Sales by Re-Packaging Your Product in a Smarter Way

Monday, January 7th, 2008 Read more about Checkout Design, Website Optimization

This is a short tip but a powerful one.
Let’s say you’re selling a 300 page on Mexican Cookbook on your site. It contains a variety of recipes from beginner to advanced. You’re selling this cookbook for $30.
Here’s what you can do to immediately boost your profits.
Split Your Product in Two
Take that book and divide it [...]

Psychology and Ecommerce - How To Happily Marry Them

Tuesday, November 27th, 2007 Read more about Articles, Website Optimization

Every web site we build is optimized for 6 critical psychological triggers.
Use these triggers to inspire visitors to become leads and leads to become customers.
Note: With this power comes great responsibility.
It’s the holidays, so we thought we’d share some of our strongest strategies with you.
There’s a $474,500,000,000+ holiday pie to be split over the next [...]

The Paradox of Choice - Another Look

Friday, January 19th, 2007 Read more about Conversion Rate, Site Design, Website Optimization

There is an interesting discussion that we have been following and participating in regarding consumer choice.  There are two parts to this equation:
First, we have been living in an age where choice is exploding and the Internet further accelerated this trend.  That is why one of the top books on this topic is called: “The [...]