The THUD Factor - How to Boost Sales by Re-Packaging Your Product in a Smarter Way
Monday, January 7th, 2008 Read more about Checkout Design, Website OptimizationThis is a short tip but a powerful one.
Let’s say you’re selling a 300 page on Mexican Cookbook on your site. It contains a variety of recipes from beginner to advanced. You’re selling this cookbook for $30.
Here’s what you can do to immediately boost your profits.
Split Your Product in Two
Take that book and divide it [...]



Mike Reining
Vishen Lakhiani