Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Website Optimization’ Category

Upcoming Internet Marketing Tests

Wednesday, January 23rd, 2008 Read more about Split Testing, Website Optimization

We’ve been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test.
Here are some of the Ideas We’ll be breaking Testing and Sharing Results Of
Facebook Advertising
How effective are CTRs on Facebook? Do clicks convert to leads or sales? We’ll be […]

Want to Annoy Your Visitors, Turn Away Customers and Screw Up Your Google Rankings? Great, just add a Flash Intro to Your Site

Tuesday, January 22nd, 2008 Read more about SEO, Website Optimization

I was Googling to find the company “AIESEC Michigan”, a recruiting firm in Ann Arbor.
Their official site is AiesecMichigan.com
But here is what Google shows:

Take a look at the last link on that page. Yup that’s the site they want to draw traffic to.

SKIP?
Not only is their flash website killing their search engine rankings (How […]

Long Copy or Short Copy : Here’s How to Choose

Monday, January 7th, 2008 Read more about Copywriting, Website Optimization

I was listening to one of Yanik Silver’s CDs from his excellent copywriting course today and came across this interesting nugget.
A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off.
This is true. In the study quoted in Yanik’s course, the […]

The THUD Factor - How to Boost Sales by Re-Packaging Your Product in a Smarter Way

Monday, January 7th, 2008 Read more about Checkout Design, Website Optimization

This is a short tip but a powerful one.
Let’s say you’re selling a 300 page on Mexican Cookbook on your site. It contains a variety of recipes from beginner to advanced. You’re selling this cookbook for $30.
Here’s what you can do to immediately boost your profits.
Split Your Product in Two
Take that book and divide it […]

Psychology and Ecommerce - How To Happily Marry Them

Tuesday, November 27th, 2007 Read more about Articles, Website Optimization

Every web site we build is optimized for 6 critical psychological triggers.
Use these triggers to inspire visitors to become leads and leads to become customers.
Note: With this power comes great responsibility.
It’s the holidays, so we thought we’d share some of our strongest strategies with you.
There’s a $474,500,000,000+ holiday pie to be split over the next […]