Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Upselling Techniques’ Category

Sell Anything to Anyone Using Market Data & Bad News – Secret Sales Strategies from Chet Holmes

Monday, June 2nd, 2008 Read more about Conversion Rate, Make Money, Upselling Techniques

Chet Holmes gave a ‘summary presentation’ of his book, and I’ll jump through a few of his points. To me, however, the most telling piece of advice he gave was this:
To sell anything to anyone, don’t sell your product

Now, that is counter-intuitive because if most people were to sell a pen, the first word out [...]

6 Steps Up the Ladder of Sales Success.

Saturday, May 17th, 2008 Read more about Make Money, Upselling Techniques

A lot of successful people have said that we always have to think about the customer and to think about the sales. You'll hear me talk a lot about sales because it's a skill we all have to master. In business, the only way to remain in business is to sell successfully. No one will [...]

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know

Thursday, May 15th, 2008 Read more about Articles, Creating Trust Online, Upselling Techniques

If you have ever wondered why you couldn't convince your wife to buy that Ferrari, or why your customers don't seem to 'get' what you are desperately trying to sell them, it's really not your fault. Our Chief Mathematician revealed these mysteries through the power of maths/physics/scientific proof.
Below is his brilliant presentation during our [...]

Do You Know Your Customer Lifetime Value?

Tuesday, January 22nd, 2008 Read more about Make Money, Pay per click advertising, Upselling Techniques

I was listening to an interview with Bill Harris from Centerpointe.
Here's something quite astounding to most marketers.
Centerpointe.com is a site that sells relaxation audios.
The product sells for $179 plus shipping.
Yet...every sale of that $179 product will bring Bill Harris an additional $800 in revenue over the long run.
How?
Well, each customer that buys his product will [...]

Ultimate Upselling That Will Explode Your Revenue

Wednesday, June 27th, 2007 Read more about Upselling Techniques

Ultimate Upselling Strategy 
Upselling is a great way to sell informational products. This is a case study showing how you can pursue an upselling strategy to gain in the long term. We'll then let you in on an ultimate upsell that works - all the evidence will be there too.
Scenario
David Murphy runs a successful offline consulting company [...]

How to Avoid Turning Users Off With Complicated Signup Forms

Wednesday, June 14th, 2006 Read more about Email Marketing, Upselling Techniques

Information is power, every online marketer knows that. That's why sometimes, sites get a little carried away in their quest for information. One of the tests we did showed us that overdoing it in this area can be very costly.
One way to collect information is via the sign-up form on your site. When we were [...]