MindValley Labs Internet Marketing Blog

Chet Holmes gave a ‘sum­mary pre­sen­ta­tion’ of his book, and I’ll jump through a few of his points. To me, how­ever, the most telling piece of advice he gave was this:
To sell any­thing to any­one, don’t sell your product

Now, that is counter-intuitive because if most peo­ple were to sell a pen, the first word out of […]

A lot of suc­cess­ful peo­ple have said that we always have to think about the cus­tomer and to think about the sales. You’ll hear me talk a lot about sales because it’s a skill we all have to mas­ter. In busi­ness, the only way to remain in busi­ness is to sell suc­cess­fully. No one will […]

If you have ever won­dered why you couldn’t con­vince your wife to buy that Fer­rari, or why your cus­tomers don’t seem to ‘get’ what you are des­per­ately try­ing to sell them, it’s really not your fault. Our Chief Math­e­mati­cian revealed these mys­ter­ies through the power of maths/physics/scientific proof.
Below is his bril­liant pre­sen­ta­tion dur­ing our […]

I was lis­ten­ing to an inter­view with Bill Har­ris from Cen­ter­pointe.
Here’s some­thing quite astound­ing to most mar­keters.
Centerpointe.com is a site that sells relax­ation audios.
The prod­uct sells for $179 plus ship­ping.
Yet…every sale of that $179 prod­uct will bring Bill Har­ris an addi­tional $800 in rev­enue over the long run.
How?
Well, each cus­tomer that buys his prod­uct will come […]

Ulti­mate Upselling Strat­egy 
Upselling is a great way to sell infor­ma­tional prod­ucts. This is a case study show­ing how you can pur­sue an upselling strat­egy to gain in the long term. We’ll then let you in on an ulti­mate upsell that works — all the evi­dence will be there too.
Sce­nario
David Mur­phy runs a suc­cess­ful offline con­sult­ing com­pany that helps […]

Infor­ma­tion is power, every online mar­keter knows that. That’s why some­times, sites get a lit­tle car­ried away in their quest for infor­ma­tion. One of the tests we did showed us that over­do­ing it in this area can be very costly.
One way to col­lect infor­ma­tion is via the sign-up form on your site. When we were […]