Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Split Testing’ Category

Landing Page Conversion Rate: The Power of Quotation Marks

Tuesday, September 12th, 2006 Read more about Articles, ClickMuse Tests, Copywriting, Headlines, Landing Page Optimization, Split Testing

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page.  It will have by far the biggest impact on the conversion rate of your site.  The great thing about headlines is that they are [...]

ClickMuse lesson 1 - rotate your headlines

Sunday, June 11th, 2006 Read more about ClickMuse Lessons, Split Testing

Your headline is the single most important part of your site. In fact, a good headline might easily boost the performance of your site and landing pages by over 100%!
“Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with [...]

ClickMuse lesson 2 - the art of split testing

Saturday, June 10th, 2006 Read more about Split Testing

Lets face it. If you are a small business owner, you are not the worlds’ best web designer or copywriter and you cannot afford to hire them. Fortunately, now that you have ClickMuse you don’t need to.
“Strive for continuous improvement, instead of perfection.” Kim Collins
I cannot tell you how many times I have stared at [...]