MindValley Labs Internet Marketing Blog

Who knew that such a tiny, little addition - a small image to be precise - can have such a significant impact on sales?
Well, we certainly didn't expect it, and that just goes to show the importance of split testing even the smallest tweaks.
Here is what we did.
One of our biggest websites is www.SilvaLifeSystem.com and [...]

Have you ever wondered what impact the language on your order button could have on the conversion rate of your site?
We did and we were shocked to find out what a huge impact such a tiny change could make to the conversion rate of our site.
Well, since we believe in continuously testing just about everything, [...]

There are several key learnings we've been emphasizing lately, and 2 mind shifts we're really pushing towards.
i. Think like a marketer in everything business-related
ii. Measure everything –you need to know the metrics of your business
Today, I'm going into deeper discussion on the second point, measurements.
We are starting measure a lot more, and it is really [...]

We've been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test.
Here are some of the Ideas We'll be breaking Testing and Sharing Results Of
Facebook Advertising
How effective are CTRs on Facebook? Do clicks convert to leads or sales? We'll be [...]

Increase Conversion rates with an Optimized Landing Page
In a recent  telephone consultation with a skincare company Internet marketer Vishen Lakhiani reviewed and tested their landing page and indicated how to improve it to better convert. . .
Well, here's their landing page:
Creating a killer landing page can have an absolutely remarkable effect on your conversion rate as long as it delivers certain key benefits [...]

Visitors to your website who don't know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply [...]

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page. It will have by far the biggest impact on the conversion rate of your site. The great thing about headlines is that [...]

Your headline is the single most important part of your site. In fact, a good headline might easily boost the performance of your site and landing pages by over 100%!
"Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with [...]

Lets face it. If you are a small business owner, you are not the worlds' best web designer or copywriter and you cannot afford to hire them. Fortunately, now that you have ClickMuse you don't need to.
"Strive for continuous improvement, instead of perfection." Kim Collins
I cannot tell you how many times I have stared at [...]