MindValley Labs Internet Marketing Blog

Who knew that such a tiny, lit­tle addi­tion — a small image to be pre­cise — can have such a sig­nif­i­cant impact on sales?
Well, we cer­tainly didn’t expect it, and that just goes to show the impor­tance of split test­ing even the small­est tweaks.
Here is what we did.
One of our biggest web­sites is www.SilvaLifeSystem.com and below is […]

Have you ever won­dered what impact the lan­guage on your order but­ton could have on the con­ver­sion rate of your site?
We did and we were shocked to find out what a huge impact such a tiny change could make to the con­ver­sion rate of our site.
Well, since we believe in con­tin­u­ously test­ing just about every­thing, we went […]

There are sev­eral key learn­ings we’ve been empha­siz­ing lately, and 2 mind shifts we’re really push­ing towards.
i. Think like a mar­keter in every­thing business-related
ii. Mea­sure every­thing –you need to know the met­rics of your busi­ness
Today, I’m going into deeper dis­cus­sion on the sec­ond point, mea­sure­ments.
We are start­ing mea­sure a lot more, and it is really […]

We’ve been pour­ing through all the blogs, prod­uct releases, news­groups and trends in the Inter­net Mar­ket­ing world and build­ing a queue of hot new ideas to test.
Here are some of the Ideas We’ll be break­ing Test­ing and Shar­ing Results Of
Face­book Adver­tis­ing
How effec­tive are CTRs on Face­book? Do clicks con­vert to leads or sales? We’ll be testing […]

Increase Con­ver­sion rates with an Opti­mized Land­ing Page
In a recent  tele­phone con­sul­ta­tion with a skin­care com­pany Inter­net mar­keter Vishen Lakhi­ani reviewed and tested their land­ing page and indi­cated how to improve it to bet­ter con­vert…
Well, here’s their land­ing page:
Cre­at­ing a killer land­ing page can have an absolutely remark­able effect on your con­ver­sion rate as long as it deliv­ers cer­tain key ben­e­fits and doesn’t fall into […]

Vis­i­tors to your web­site who don’t know your brand have very lit­tle rea­son to trust you. So, estab­lish cred­i­bilit BEFORE com­mu­ni­cat­ing poten­tial ben­e­fits.
How do you estab­lish cred­i­bil­ity? Let your poten­tial cus­tomers know that you already have a lot of sat­is­fied cus­tomers! This is what we did in the Click­Muse test below. We simply […]

Here are two of the most pow­er­ful Land­ing Page Opti­miza­tion tips to increase the con­ver­sion rate of your site.
1) The head­line is the sin­gle most impor­tant fac­tor of your land­ing page. It will have by far the biggest impact on the con­ver­sion rate of your site. The great thing about head­lines is that […]

Your head­line is the sin­gle most impor­tant part of your site. In fact, a good head­line might eas­ily boost the per­for­mance of your site and land­ing pages by over 100%!
“Based on hun­dreds of tests con­ducted, a good head­line can be as much as 17 times more effec­tive than a so-so head­line. And this is with exactly […]

Lets face it. If you are a small busi­ness owner, you are not the worlds’ best web designer or copy­writer and you can­not afford to hire them. For­tu­nately, now that you have Click­Muse you don’t need to.
“Strive for con­tin­u­ous improve­ment, instead of per­fec­tion.” Kim Collins
I can­not tell you how many times I have stared at my […]