Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Split Testing’ Category

Upcoming Internet Marketing Tests

Wednesday, January 23rd, 2008 Read more about Split Testing, Website Optimization

We’ve been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test.
Here are some of the Ideas We’ll be breaking Testing and Sharing Results Of
Facebook Advertising
How effective are CTRs on Facebook? Do clicks convert to leads or sales? We’ll be […]

Create Killer Landing Pages

Wednesday, April 25th, 2007 Read more about Split Testing, Landing Page Optimization, Conversion Rate

Increase Conversion rates with an Optimized Landing Page
In a recent  telephone consultation with a skincare company Internet marketer Vishen Lakhiani reviewed and tested their landing page and indicated how to improve it to better convert. . .
Well, here’s their landing page:
Creating a killer landing page can have an absolutely remarkable effect on your conversion rate as long as it delivers certain key benefits […]

Landing Page Optimization: How credibility boosted sign-ups by 45%

Tuesday, October 3rd, 2006 Read more about Articles, Copywriting, Creating Trust Online, ClickMuse Tests, ClickMuse Lessons, Split Testing, Landing Page Optimization

Visitors to your website who don’t know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply […]

Landing Page Conversion Rate: The Power of Quotation Marks

Tuesday, September 12th, 2006 Read more about Articles, Copywriting, ClickMuse Tests, Split Testing, Landing Page Optimization, Headlines

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page.  It will have by far the biggest impact on the conversion rate of your site.  The great thing about headlines is that they are […]

ClickMuse lesson 1 - rotate your headlines

Sunday, June 11th, 2006 Read more about ClickMuse Lessons, Split Testing

Your headline is the single most important part of your site. In fact, a good headline might easily boost the performance of your site and landing pages by over 100%!
“Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with […]