Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Site Design’ Category

Blog Tweaking

Wednesday, March 5th, 2008 Read more about Articles, Blog Marketing, Site Design

You may have noticed a month or so back that we briefly experimented with appending some “related post” links at the end of each entry. With a total disregard to building up the story, I’ll tell you the ending right now:
No change in page views.
The average user page view had no change, which was surprising, [...]

Conversion Training Video - Boosting Sales on an Ecommerce Site

Wednesday, June 27th, 2007 Read more about Conversion Rate, Copywriting, Site Design

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.
Among the things covered in this [...]

How To Make Sales Online by Directly Answering Your Customer’s Biggest Questions

Wednesday, April 18th, 2007 Read more about Conversion Rate, Creating Trust Online, Popular, Site Design

Client Case Study:
UltraDent sells dental solutions. They needed to know how to make sales online in a very competitive market (10+ direct advertisers on Adwords). What tricks could they use to boost their checkout rate?
We suggested that UltraDent AVOID the traditional style of ecommerce storefront and instead experiment with the concept of segmenting and educating [...]

The Paradox of Choice - Another Look

Friday, January 19th, 2007 Read more about Conversion Rate, Site Design, Website Optimization

There is an interesting discussion that we have been following and participating in regarding consumer choice.  There are two parts to this equation:
First, we have been living in an age where choice is exploding and the Internet further accelerated this trend.  That is why one of the top books on this topic is called: “The [...]

How A Wet T-Shirt Can Shoot Up Movie Sales

Monday, June 19th, 2006 Read more about Copywriting, Popular, Site Design

I was walking in Chinatown a few weeks ago when a DVD caught my eye. It was a pirated copy of George Clooney’s Academy Award nominee “Good Night and Good Luck”, a movie about the McCarthy-Era Communist Witch-Hunt in the US.
Here’s the original version of the DVD cover you see being sold in the US.

It [...]