MindValley Labs Internet Marketing Blog

Thanks to some of you, we just real­ized that our Word­Press instal­la­tion is vul­ner­a­ble and we’re cur­rently fig­ur­ing out what that spe­cific issue is. We sin­cerely apol­o­gize for incon­ve­nienc­ing you with hacked, spam-infested posts, and we’ll share the lessons learned with you once this is settled.

We’re adding a lot of video to our web­sites now. We all know (based on what every guru I’ve stud­ied says), that videos can some­times dra­mat­i­cally boost con­ver­sion rates on sales copy, web­sites and/or land­ing pages.
Car­los Gar­cia, for exam­ple, cre­ated a report that showed how adding a video to one of his web­sites and changing […]

There are sev­eral key learn­ings we’ve been empha­siz­ing lately, and 2 mind shifts we’re really push­ing towards.
i. Think like a mar­keter in every­thing business-related
ii. Mea­sure every­thing –you need to know the met­rics of your busi­ness
Today, I’m going into deeper dis­cus­sion on the sec­ond point, mea­sure­ments.
We are start­ing mea­sure a lot more, and it is really […]

When­ever a cus­tomer buys a prod­uct or sub­scribes to some­thing, they always end up on a “Thank You” page. It’s obvi­ous.
You can use this to your advan­tage by doing more on it than encour­age your cus­tomers to close the window.

I’ve found that the peo­ple who really know how to use the “Thank-You” page are […]

Ok, as I men­tioned, we did a few tweaks to the blog to see what would hap­pen.
The changes we did were:

Append “about the author” to the end of each post
Append “related posts” to the end of each post
Append a link to our free inter­net mar­ket­ing course to the end of each post

Sadly, I don’t think there are any […]

You may have noticed a month or so back that we briefly exper­i­mented with append­ing some “related post” links at the end of each entry. With a total dis­re­gard to build­ing up the story, I’ll tell you the end­ing right now:
No change in page views.
The aver­age user page view had no change, which was sur­pris­ing, but the […]

In this quick video, we ana­lyze a site that sells Table Lamps online and rec­om­mends a few quick changes that can be made to boost sales. This video is rel­e­vant to any­one run­ning a cat­a­log style site sell­ing mul­ti­ple prod­ucts in a spe­cific cat­e­gory - like shoes, pet sup­plies, office sup­plies, elec­tron­ics etc.
Among the things cov­ered in this rapid-fire […]

Client Case Study:
Ultra­Dent sells den­tal solu­tions. They needed to know how to make sales online in a very com­pet­i­tive mar­ket (10+ direct adver­tis­ers on Adwords). What tricks could they use to boost their check­out rate?
We sug­gested that Ultra­Dent AVOID the tra­di­tional style of ecom­merce store­front and instead exper­i­ment with the con­cept of seg­ment­ing and edu­cat­ing the customer […]

There is an inter­est­ing dis­cus­sion that we have been fol­low­ing and par­tic­i­pat­ing in regard­ing con­sumer choice.  There are two parts to this equa­tion:
First, we have been liv­ing in an age where choice is explod­ing and the Inter­net fur­ther accel­er­ated this trend.  That is why one of the top books on this topic is called: “The […]

I was walk­ing in Chi­na­town a few weeks ago when a DVD caught my eye. It was a pirated copy of George Clooney’s Acad­emy Award nom­i­nee “Good Night and Good Luck”, a movie about the McCarthy-Era Com­mu­nist Witch-Hunt in the US.
Here’s the orig­i­nal ver­sion of the DVD cover you see being sold in the US.

It looks nice, […]