MindValley Labs Internet Marketing Blog

Thanks to some of you, we just realized that our WordPress installation is vulnerable and we're currently figuring out what that specific issue is. We sincerely apologize for inconveniencing you with hacked, spam-infested posts, and we'll share the lessons learned with you once this is settled.

We're adding a lot of video to our websites now. We all know (based on what every guru I've studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages.
Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and [...]

There are several key learnings we've been emphasizing lately, and 2 mind shifts we're really pushing towards.
i. Think like a marketer in everything business-related
ii. Measure everything –you need to know the metrics of your business
Today, I'm going into deeper discussion on the second point, measurements.
We are starting measure a lot more, and it is really [...]

Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It's obvious.
You can use this to your advantage by doing more on it than encourage your customers to close the window.

I've found that the people who really know how to use the "Thank-You" page are [...]

Ok, as I mentioned, we did a few tweaks to the blog to see what would happen.
The changes we did were:

Append "about the author" to the end of each post
Append "related posts" to the end of each post
Append a link to our free internet marketing course to the end of each post

Sadly, I don't [...]

You may have noticed a month or so back that we briefly experimented with appending some "related post" links at the end of each entry. With a total disregard to building up the story, I'll tell you the ending right now:
No change in page views.
The average user page view had no change, which was surprising, [...]

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.
Among the things covered in this [...]

Client Case Study:
UltraDent sells dental solutions. They needed to know how to make sales online in a very competitive market (10+ direct advertisers on Adwords). What tricks could they use to boost their checkout rate?
We suggested that UltraDent AVOID the traditional style of ecommerce storefront and instead experiment with the concept of segmenting and educating [...]

There is an interesting discussion that we have been following and participating in regarding consumer choice.  There are two parts to this equation:
First, we have been living in an age where choice is exploding and the Internet further accelerated this trend.  That is why one of the top books on this topic is called: "The [...]

I was walking in Chinatown a few weeks ago when a DVD caught my eye. It was a pirated copy of George Clooney's Academy Award nominee "Good Night and Good Luck", a movie about the McCarthy-Era Communist Witch-Hunt in the US.
Here's the original version of the DVD cover you see being sold in the US.

It [...]