Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Site Design’ Category

The Dead-End "Thank-You" Page

Monday, April 21st, 2008 Read more about Site Design, Make Money

Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It’s obvious.
You can use this to your advantage by doing more on it than encourage your customers to close the window.

I’ve found that the people who really know how to use the "Thank-You" page are […]

Blog Tweaking Results

Monday, March 17th, 2008 Read more about Blog Marketing, Site Design

Ok, as I mentioned, we did a few tweaks to the blog to see what would happen.
The changes we did were:

Append “about the author” to the end of each post
Append “related posts” to the end of each post
Append a link to our free internet marketing course to the end of each post

Sadly, I don’t […]

Blog Tweaking

Wednesday, March 5th, 2008 Read more about Articles, Blog Marketing, Site Design

You may have noticed a month or so back that we briefly experimented with appending some “related post” links at the end of each entry. With a total disregard to building up the story, I’ll tell you the ending right now:
No change in page views.
The average user page view had no change, which was surprising, […]

Conversion Training Video - Boosting Sales on an Ecommerce Site

Wednesday, June 27th, 2007 Read more about Copywriting, Site Design, Conversion Rate

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.
Among the things covered in this […]

How To Make Sales Online by Directly Answering Your Customer’s Biggest Questions

Wednesday, April 18th, 2007 Read more about Creating Trust Online, Site Design, Conversion Rate, Popular

Client Case Study:
UltraDent sells dental solutions. They needed to know how to make sales online in a very competitive market (10+ direct advertisers on Adwords). What tricks could they use to boost their checkout rate?
We suggested that UltraDent AVOID the traditional style of ecommerce storefront and instead experiment with the concept of segmenting and educating […]