Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Popular’ Category

Shocking Results! How New Google AdWords Advertisers Get Crushed (Test Results Are In)

Saturday, January 20th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

One of the single most frequently asked questions that we get from new Google AdWords advertisers is the following:
Where is the traffic?
Everybody knows that Google gets ton’s of traffic so why is it that lots of new Google AdWords advertisers fail?
We did a radical test last week to get to the bottom of what is [...]

Stop Offering Your Customers too Many Choices

Tuesday, January 16th, 2007 Read more about Checkout Design, Conversion Rate, Popular

A strange thing happens when we have too many choices: often we make no decision at all. Consumer research shows that providing too much choice will reduce sales.
In an often cited example from a psychologist at Columbia University, a display table of jams was setup at a gourmet food shop. On Day 1, six flavors [...]

The Definitive Guide to Google AdWords

Saturday, January 13th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

Product Review for: The Definitive Guide to Google AdWords
We just launched our private Internet Marketing forum and one of the top questions that we see is how to get started with Internet Marketing and in particular with Google AdWords. So, I wanted to write a review on The Definitive Guide to Google AdWords by [...]

Google AdWords Tip: A ‘Guaranteed’ Way to Boost Your ROI

Thursday, November 23rd, 2006 Read more about Google AdWords Tips, Popular

Over the past week tested two different Google AdWords Ads. One included the word “guaranteed” and the other did not. We wanted to find out if making a strong claim in the ad would boost the click-through-rate of our ads and also boost our ROI. However, the results did not turn out [...]

The $5000 Lesson: My Key Learning from Attending Jay Abrahams 3-Day Marketing Seminar

Tuesday, October 17th, 2006 Read more about Creating Trust Online, Guarantee, Popular

If you’re into marketing you probably know that Jay Abraham is considered to be the World’s #1 Marketing Guru. He’s also the single most successful business consultant in the world today.
I recently spent $5000 to attend one of his seminars. On the left is a picture of me with Jay - I’m [...]