Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Pay per click advertising’ Category

Google AdWords Tip: One of The Most Powerful Ads to Take Business From Your Competitor

Thursday, November 2nd, 2006 Read more about Google AdWords, Pay per click advertising

If you have a direct competitor in the market, here is one very effective strategy to capture some of their potential business and win some of their potential customers. This strategy is perfectly legal but it will only work if you truly have a strong point of differentiation and a unique selling proposition to [...]

Google AdWords Tip: Should You Capitalize small words such as “to”? Answer = NO

Wednesday, October 11th, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

Check out the following test and see how we boosted the click-through-rate of our Google AdWords ad by 42% by not capitalizing the word “to.” If you are a regular reader of this blog, you will have discovered by now that I am a big believer in testing and that there is no test [...]

Your Questions Answered: What does it typically cost per month to start and fund a new ecommerce website?

Monday, October 9th, 2006 Read more about Articles, Entrepreneurship, Pay per click advertising

Nila, a real-estate broker from North Carolina asked the following questions:
After I bought your book, how much a month should I spend to make this work? If I only have a budget of $250.00/mo, is this system going to work for me?
One for the beauties of starting an ecommerce business is that [...]

Google AdWords Tip: Easily, Rapidly, Quickly Boost Your ROI by 20%

Tuesday, October 3rd, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

Want to learn how to easily boost the ROI of your Google AdWords campaigns? Try this Google AdWords Tip.
Flip it around!
That is right, sometimes just changing the order of the words that you use in the copy of your Google ads might help you boost the ROI of your Google ads by 20%! See [...]

Google AdWords Tip: Pay attention to the end of the ad copy

Tuesday, October 3rd, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

We all want to get better results from our Google AdWords ads. Well, here is one idea that we strongly recommend testing to further boost your Google AdWords ROI. For us, we were able to more than double our results! What was the trick? We tested the smallest variations at the [...]