MindValley Labs Internet Marketing Blog

We have recently been testing one new phrase that gives us consistently a huge boost in the click-through-rate of our Google Ads. The magic phrase is the same phrase that we have used in the title of this post. We have found that it works across many of our Google campaigns across a [...]

There is a reason why Google bans advertisers from adding universal "call-to-action" phrases such as "Click-Here." They work! So, how can you still take advantage of this? Very simple, find some way to get close to a "call-to-action" without actually using one of Google's banned phrases.
Here is one example / successful test [...]

Most Google AdWords Advertisers always think of cramming as much text as possible into their AdWords ads. After all, if you can add 35 characters per line, then why not getting the most out of your space?
Well, here is a Google AdWords tip for you: Less can truly be more!
The next time you [...]

Whatch your Google ROI - Case study: How we boosted ROI by 331% with better ad copy
Most Google AdWords advertisers focus most of their time on increasing the CTR (click-through-rate) of their Google pay-per-click ads. There is nothing wrong with that and we highly recommend that you do the same. However, just gettting [...]

Here is a powerful PPC tip that you can immediately put to the test:
Ask probing questions!
Why are people searching on Google in the first place? To find answers! So, phrasing your pay per click ad in a question can sometimes lead to a dramatic boost in your click-through-rate. This works especially well [...]