Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Pay per click advertising’ Category

Shocking Results! How New Google AdWords Advertisers Get Crushed (Test Results Are In)

Saturday, January 20th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

One of the single most frequently asked questions that we get from new Google AdWords advertisers is the following:
Where is the traffic?
Everybody knows that Google gets ton’s of traffic so why is it that lots of new Google AdWords advertisers fail?
We did a radical test last week to get to the bottom of what is [...]

Optimized Keyword Marketing

Wednesday, January 17th, 2007 Read more about Google AdWords, Keyword Marketing, Pay per click advertising

The Secret Behind Optimized Keyword Marketing
Why Do Most AdWords Advertisers Get Optimized Keyword Marketing Completely Wrong?
To answer this question, you first have to know what Optimized Keyword Marketing means:
“Optimized Keyword Marketing means that your ads will show up for all relevant keywords and ONLY the relevant keywords.”

The reason why so many Google AdWords Advertisers get Optimized Keyword Marketing wrong [...]

Mastering Google AdWords

Sunday, January 14th, 2007 Read more about Google AdWords, Google AdWords Tips, Pay per click advertising

How to start mastering Google AdWords
Every online marketer wants know how to start mastering Google AdWords.  However, very few actually know what it takes.  We have been mastering Google AdWords for a long time and have identified two key secrets that we are about to share.
Once you know these secrets, you too can start mastering [...]

The Definitive Guide to Google AdWords

Saturday, January 13th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

Product Review for: The Definitive Guide to Google AdWords
We just launched our private Internet Marketing forum and one of the top questions that we see is how to get started with Internet Marketing and in particular with Google AdWords. So, I wanted to write a review on The Definitive Guide to Google AdWords by [...]

Google AdWords Tip: Optimize for Leads NOT CTR and NOT ROI

Monday, December 18th, 2006 Read more about Conversion Rate, Google AdWords, Pay per click advertising

In one of our recent posts we had an active discussion on whether it is better to optimize your click-through-rate (CTR) or your conversion rate (ROI).  I would say that the answer is neither or both depending on how you look at it.
How can I say that?
First of all, it goes without saying that you [...]