How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer
Monday, May 12th, 2008 Read more about Branding and Positioning, Entrepreneurship, Make MoneyI learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I’ll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
‘New’ is something totally unrelated to the industry and ‘knew’ is [...]




Mike Reining
Vishen Lakhiani