MindValley Labs Internet Marketing Blog

Chet Holmes gave a ‘summary presentation’ of his book, and I’ll jump through a few of his points. To me, however, the most telling piece of advice he gave was this:
To sell anything to anyone, don’t sell your product

Now, that is counter-intuitive because if most people were to sell a pen, the first word out [...]

This is a key insight shared by Chet Holmes. He was a very successful business executive, and one of his biggest accomplishments was working and running one of the companies at Berkshire Hathaway.
Charlie Munger is the vice-chairman of Berkshire Hathaway and Warren Buffet’s the CEO. These guys are like demigods in the business world.
Chet Holmes [...]

A lot of successful people have said that we always have to think about the customer and to think about the sales. You'll hear me talk a lot about sales because it's a skill we all have to master. In business, the only way to remain in business is to sell successfully. No one will [...]

I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I'll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
'New' is something totally unrelated to the industry and 'knew' is [...]

In my last few posts, I've shared various things I've learned, and the several insights that Brad Antin of Centerpointe shared with me.
You might be wondering how Brad Antin and I ended up talking business.
Did I walk up to him and say, "Hi, I'm Mike, I actually plan to be your biggest competitor, [...]

If you remember, I shared with you a few days ago Brian Tracy's words: successful people are always learning and trying new things.
Brad Antin said something similar, this was the second insight he shared. Our customers are people who have self-selected to make their lives better, and people who want to make their lives [...]

My question to Brad Antin, because Centerpointe's results are absolutely amazing, was –how do they get there? How do you get a lot of back end sales?
Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT.
Customer Delight
If people are raving about you, they'll buy from you again.
The equation is that simple. And, [...]

Whilst in Los Angeles, I met Brad Antin, Director of Marketing for Centerpointe Research Institute.
He works with Bill Harris, and after listening to both these guys, this is the first of a series of posts in which I'm going to share some key points and interesting things these guys are doing with Centerpointe.
Our [...]

Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It's obvious.
You can use this to your advantage by doing more on it than encourage your customers to close the window.

I've found that the people who really know how to use the "Thank-You" page are [...]

What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control?
Obviously, many Joint Venture Partners (JV's) were involved and the whole world [...]