Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Make Money’ Category

Sell Anything to Anyone Using Market Data & Bad News – Secret Sales Strategies from Chet Holmes

Monday, June 2nd, 2008 Read more about Conversion Rate, Make Money, Upselling Techniques

Chet Holmes gave a ‘summary presentation’ of his book, and I’ll jump through a few of his points. To me, however, the most telling piece of advice he gave was this:
To sell anything to anyone, don’t sell your product

Now, that is counter-intuitive because if most people were to sell a pen, the first word out [...]

How to Gain Mastery and Become World-Class at Anything

Monday, May 26th, 2008 Read more about Entrepreneurship, Make Money

This is a key insight shared by Chet Holmes. He was a very successful business executive, and one of his biggest accomplishments was working and running one of the companies at Berkshire Hathaway.
Charlie Munger is the vice-chairman of Berkshire Hathaway and Warren Buffet’s the CEO. These guys are like demigods in the business world.
Chet Holmes [...]

6 Steps Up the Ladder of Sales Success.

Saturday, May 17th, 2008 Read more about Make Money, Upselling Techniques

A lot of successful people have said that we always have to think about the customer and to think about the sales. You'll hear me talk a lot about sales because it's a skill we all have to master. In business, the only way to remain in business is to sell successfully. No one will [...]

How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer

Monday, May 12th, 2008 Read more about Branding and Positioning, Entrepreneurship, Make Money

I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I'll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
'New' is something totally unrelated to the industry and 'knew' is [...]

Start Building Your Business on the Right Attitude

Saturday, May 10th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Online Community

In my last few posts, I've shared various things I've learned, and the several insights that Brad Antin of Centerpointe shared with me.
You might be wondering how Brad Antin and I ended up talking business.
Did I walk up to him and say, "Hi, I'm Mike, I actually plan to be your biggest competitor, [...]

Is Offline Follow-Up The Key to World Class Customer Delight and Higher Response Rates?

Tuesday, May 6th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Viral Marketing

If you remember, I shared with you a few days ago Brian Tracy's words: successful people are always learning and trying new things.
Brad Antin said something similar, this was the second insight he shared. Our customers are people who have self-selected to make their lives better, and people who want to make their lives [...]

How Centerpointe’s Customer Delight Marketing Makes Them Millions

Wednesday, April 30th, 2008 Read more about Creating Trust Online, Make Money, Shipping Products

My question to Brad Antin, because Centerpointe's results are absolutely amazing, was –how do they get there? How do you get a lot of back end sales?
Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT.
Customer Delight
If people are raving about you, they'll buy from you again.
The equation is that simple. And, [...]

Why Centerpointe Almost Always Gets A High Customer Lifetime Value And Amazing Customer Referrals

Friday, April 25th, 2008 Read more about Creating Trust Online, Make Money, Viral Marketing

Whilst in Los Angeles, I met Brad Antin, Director of Marketing for Centerpointe Research Institute.
He works with Bill Harris, and after listening to both these guys, this is the first of a series of posts in which I'm going to share some key points and interesting things these guys are doing with Centerpointe.
Our [...]

The Dead-End "Thank-You" Page

Monday, April 21st, 2008 Read more about Make Money, Site Design

Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It's obvious.
You can use this to your advantage by doing more on it than encourage your customers to close the window.

I've found that the people who really know how to use the "Thank-You" page are [...]

The Startling Secret of Eight-Figure Product Launches That Jeff Walker Never Taught You (Yes, It’s Not Found in PLF2)!

Friday, April 18th, 2008 Read more about Branding and Positioning, Make Money

What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control?
Obviously, many Joint Venture Partners (JV's) were involved and the whole world [...]