MindValley Labs Internet Marketing Blog

Chet Holmes gave a ‘sum­mary pre­sen­ta­tion’ of his book, and I’ll jump through a few of his points. To me, how­ever, the most telling piece of advice he gave was this:
To sell any­thing to any­one, don’t sell your product

Now, that is counter-intuitive because if most peo­ple were to sell a pen, the first word out of […]

This is a key insight shared by Chet Holmes. He was a very suc­cess­ful busi­ness exec­u­tive, and one of his biggest accom­plish­ments was work­ing and run­ning one of the com­pa­nies at Berk­shire Hath­away.
Char­lie Munger is the vice-chairman of Berk­shire Hath­away and War­ren Buffet’s the CEO. These guys are like demigods in the busi­ness world.
Chet Holmes was […]

A lot of suc­cess­ful peo­ple have said that we always have to think about the cus­tomer and to think about the sales. You’ll hear me talk a lot about sales because it’s a skill we all have to mas­ter. In busi­ness, the only way to remain in busi­ness is to sell suc­cess­fully. No one will […]

I learnt many things from adver­tis­ing, includ­ing how to instantly and rapidly gen­er­ate big ideas to explode your income. I’ll begin by tack­ling the def­i­n­i­tion.
What is a Big Idea?
A big idea espe­cially as rel­e­vant to our indus­try involves com­bin­ing the “knew” and the “new”.
‘New’ is some­thing totally unre­lated to the indus­try and ‘knew’ is something […]

In my last few posts, I’ve shared var­i­ous things I’ve learned, and the sev­eral insights that Brad Antin of Cen­ter­pointe shared with me.
You might be won­der­ing how Brad Antin and I ended up talk­ing busi­ness.
Did I walk up to him and say, “Hi, I’m Mike, I actu­ally plan to be your biggest com­peti­tor, could […]

If you remem­ber, I shared with you a few days ago Brian Tracy’s words: suc­cess­ful peo­ple are always learn­ing and try­ing new things.
Brad Antin said some­thing sim­i­lar, this was the sec­ond insight he shared. Our cus­tomers are peo­ple who have self-selected to make their lives bet­ter, and peo­ple who want to make their lives […]

My ques­tion to Brad Antin, because Centerpointe’s results are absolutely amaz­ing, was –how do they get there? How do you get a lot of back end sales?
Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT.
Cus­tomer Delight
If peo­ple are rav­ing about you, they’ll buy from you again.
The equa­tion is that sim­ple. And, how […]

Whilst in Los Ange­les, I met Brad Antin, Direc­tor of Mar­ket­ing for Cen­ter­pointe Research Insti­tute.
He works with Bill Har­ris, and after lis­ten­ing to both these guys, this is the first of a series of posts in which I’m going to share some key points and inter­est­ing things these guys are doing with Cen­ter­pointe.
Our […]

When­ever a cus­tomer buys a prod­uct or sub­scribes to some­thing, they always end up on a “Thank You” page. It’s obvi­ous.
You can use this to your advan­tage by doing more on it than encour­age your cus­tomers to close the window.

I’ve found that the peo­ple who really know how to use the “Thank-You” page are […]

What makes a prod­uct launch mega-successful? Not just a $1M launch, but a launch in the vein of Stom­per­Net and Mass Con­trol. Every­one else makes $1M but Mass Con­trol makes $23M. What makes all other launches seem so small in com­par­i­son to Mass Con­trol?
Obvi­ously, many Joint Ven­ture Part­ners (JV’s) were involved and the whole world […]