MindValley Labs Internet Marketing Blog

How much difference does improving the readability of your copy really make?
We tested two identical versions of our landing page… with one exception. In the winning version we had our introductory sentence neatly fitted in a block. It looks almost like a paragraph except that it is just one sentence. In the [...]

What I am going to reveal below borders on being unbelievable.  I recently conducted an A/B test on one of our landing pages where all I tested was the capitalization of the first few bullet points.  I am not talking about the headline but just the introduction of the main copy on our landing page.
I [...]

Visitors to your website who don’t know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply [...]

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page.  It will have by far the biggest impact on the conversion rate of your site.  The great thing about headlines is that they are [...]

Landing pages are perhaps the most important part of your online marketing strategy and now that Google is factoring in the relevancy of your landing pages into the Quality Score of your Google Ad Groups, creating landing pages is more important than ever. It can make or break your online marketing campaign.
Here’s How to Create [...]