Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Landing Page Optimization’ Category

Landing Page Optimization - Targeted Headlines Alone Can Easily Double Your Conversion Rate

Monday, January 28th, 2008 Read more about Articles, Copywriting, Landing Page Optimization, Headlines

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords […]

Tips for Increasing Online Conversion Rates

Wednesday, May 30th, 2007 Read more about Landing Page Optimization, Conversion Rate

Great Tips for Increasing Online Conversion Rates - Educate and Guide Your Customers
How Many Online Stores Kill their Conversion Rates by Adopting Outdated Catalog-style Websites?
Forget about displaying your entire inventory to your customer. Think of your store as a “guide” and not a “catalog”. Educate and guide your visitors to make the right choices and […]

Create Killer Landing Pages

Wednesday, April 25th, 2007 Read more about Split Testing, Landing Page Optimization, Conversion Rate

Increase Conversion rates with an Optimized Landing Page
In a recent  telephone consultation with a skincare company Internet marketer Vishen Lakhiani reviewed and tested their landing page and indicated how to improve it to better convert. . .
Well, here’s their landing page:
Creating a killer landing page can have an absolutely remarkable effect on your conversion rate as long as it delivers certain key benefits […]

How a Customer Testimonial Cut Our Sales in Half

Monday, January 8th, 2007 Read more about Copywriting, Landing Page Optimization, Conversion Rate

You would think that a glowing customer testimonials would help to boost the conversion rate of your site? Think again!
We just added a powerful customer testimonial to one of our landing pages and as a result we saw the sign-up rate of our page nosedive.
Here is the landing page with the testimonial:

The customer testimonial […]

The Impact of Seeing Your Name in Headlines

Wednesday, November 22nd, 2006 Read more about Copywriting, ClickMuse Tests, Landing Page Optimization, Headlines, Conversion Rate

In this test - we found that embedding a user’s name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here’s the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here’s […]