MindValley Labs Internet Marketing Blog

Who knew that such a tiny, little addition - a small image to be precise - can have such a significant impact on sales?
Well, we certainly didn't expect it, and that just goes to show the importance of split testing even the smallest tweaks.
Here is what we did.
One of our biggest websites is www.SilvaLifeSystem.com and [...]

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords [...]

Great Tips for Increasing Online Conversion Rates - Educate and Guide Your Customers
How Many Online Stores Kill their Conversion Rates by Adopting Outdated Catalog-style Websites?
Forget about displaying your entire inventory to your customer. Think of your store as a "guide" and not a "catalog". Educate and guide your visitors to make the right choices and [...]

Increase Conversion rates with an Optimized Landing Page
In a recent  telephone consultation with a skincare company Internet marketer Vishen Lakhiani reviewed and tested their landing page and indicated how to improve it to better convert. . .
Well, here's their landing page:
Creating a killer landing page can have an absolutely remarkable effect on your conversion rate as long as it delivers certain key benefits [...]

You would think that a glowing customer testimonials would help to boost the conversion rate of your site? Think again!
We just added a powerful customer testimonial to one of our landing pages and as a result we saw the sign-up rate of our page nosedive.
Here is the landing page with the testimonial:

The customer testimonial [...]

In this test - we found that embedding a user's name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here's the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here's [...]

How much difference does improving the readability of your copy really make?
We tested two identical versions of our landing page... with one exception. In the winning version we had our introductory sentence neatly fitted in a block. It looks almost like a paragraph except that it is just one sentence. In the [...]

What I am going to reveal below borders on being unbelievable. I recently conducted an A/B test on one of our landing pages where all I tested was the capitalization of the first few bullet points. I am not talking about the headline but just the introduction of the main copy on our [...]

Visitors to your website who don't know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply [...]

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page. It will have by far the biggest impact on the conversion rate of your site. The great thing about headlines is that [...]