MindValley Labs Internet Marketing Blog

There are many “proven” headline formulas and if you are looking for new headline ideas, just checkout two great blog posts that Brian Clark put together on his popular copyblogger blog.
However, what “Sure-Fire” Headlines are going to get you the highest click-through-rate and help you succeed with your AdWords campaign? 
Well, we put 4 Sure-Fire [...]

In this test - we found that embedding a user’s name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here’s the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here’s [...]

Here is a test of two headlines that I just wanted to share with you.  One headline was more subtle and the other one was a bit more aggressive.  It turns out that for the target audience of our client the subtle headline far outsold the more aggressive headline.  What was the difference?
Take a look:
Winning [...]

Over the past few weeks I have been running lots of split testing trying to find just the right way to use quotes and testimonials in our squeeze pages.  It turns out that it is a lot more tricky than you might think.
My first hunch was that any testimonial anywhere on the page would work [...]

It is all too easy to just stop testing. After all, running split test after split test can get pretty tiresome. However, that gives all of us that have a passion for metrics and testing a huge leg up because it is a proven way to leave your competitors behind.
Here is another example [...]