MindValley Labs Internet Marketing Blog

Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or "normal Joes and Janes" riffing bullets and body copy.
Here are a 3 techniques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an article written by Sean D'Souza, the author of Psychotactics. "Knew" are existing benefits [...]

Getting attention means you are speaking to prospects' needs, to their wants and desires, and to their present and current frame of mind.
Often, what is at the top of their minds is covered in news media. I learned this from Paul Hartunian:
First, you go to USA Today.com, especially if most of your target [...]

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords [...]

Master the Secrets to Achieving Headline Greatness.
The Difference Between Good and Great Headlines.
On the average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.
~ David Ogilvy, World famous advertising executive and best-selling author.
Imagine staring at [...]

In Light of Viacom Inc.'s suit against Google for unauthorized use of its videos on YouTube. Fox parent News Corp. and Media Giant NBC Universal announced this thursday that they will be launching a free online video site this summer, featuring television shows and full-length movies.
Ever wonder what was YouTube's secret to success? Studies have shown that people are choosing the [...]

There are many "proven" headline formulas and if you are looking for new headline ideas, just checkout two great blog posts that Brian Clark put together on his popular copyblogger blog.
However, what "Sure-Fire" Headlines are going to get you the highest click-through-rate and help you succeed with your AdWords campaign? 
Well, we put 4 Sure-Fire [...]

In this test - we found that embedding a user's name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here's the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here's [...]

Here is a test of two headlines that I just wanted to share with you.  One headline was more subtle and the other one was a bit more aggressive.  It turns out that for the target audience of our client the subtle headline far outsold the more aggressive headline.  What was the difference?
Take a look:
Winning [...]

Over the past few weeks I have been running lots of split testing trying to find just the right way to use quotes and testimonials in our squeeze pages.  It turns out that it is a lot more tricky than you might think.
My first hunch was that any testimonial anywhere on the page would work [...]

It is all too easy to just stop testing. After all, running split test after split test can get pretty tiresome. However, that gives all of us that have a passion for metrics and testing a huge leg up because it is a proven way to leave your competitors behind.
Here is another example [...]