MindValley Labs Internet Marketing Blog

Many peo­ple do their own writ­ing, be it copy­writ­ers crank­ing sub­ject lines and sub-headlines, or “nor­mal Joes and Janes” riff­ing bul­lets and body copy.
Here are a 3 tech­niques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an arti­cle writ­ten by Sean D’Souza, the author of Psy­chotac­tics. “Knew” are exist­ing ben­e­fits which people […]

Get­ting atten­tion means you are speak­ing to prospects’ needs, to their wants and desires, and to their present and cur­rent frame of mind.
Often, what is at the top of their minds is cov­ered in news media. I learned this from Paul Har­tun­ian:
First, you go to USA Today.com, espe­cially if most of your tar­get audience […]

Here is a stun­ning fact! Only around 25% of Google AdWords adver­tis­ers use cus­tomized land­ing pages despite the fact that they sig­nif­i­cantly boost con­ver­sions. Why are 75% of adver­tis­ers leav­ing so much money on the table?
I have a cou­ple of ideas why this is hap­peng­ing. First of all, lots of Google AdWords advertisers […]

Mas­ter the Secrets to Achiev­ing Head­line Great­ness.
The Dif­fer­ence Between Good and Great Head­lines.
On the aver­age, 5 times as many peo­ple read the head­lines as read the body copy. It fol­lows that unless your head­line sells your prod­uct, you have wasted 90% of your money.
~ David Ogilvy, World famous adver­tis­ing exec­u­tive and best-selling author.
Imag­ine star­ing at your […]

In Light of Via­com Inc.‘s suit against Google for unau­tho­rized use of its videos on YouTube. Fox par­ent News Corp. and Media Giant NBC Uni­ver­sal announced this thurs­day that they will be launch­ing a free online video site this sum­mer, fea­tur­ing tele­vi­sion shows and full-length movies.
Ever won­der what was YouTube’s secret to success? Studies have shown that peo­ple are choos­ing the […]

There are many “proven” head­line for­mu­las and if you are look­ing for new head­line ideas, just check­out two great blog posts that Brian Clark put together on his pop­u­lar copy­blog­ger blog.
How­ever, what “Sure-Fire” Head­lines are going to get you the high­est click-through-rate and help you suc­ceed with your AdWords cam­paign? 
Well, we put 4 Sure-Fire […]

In this test - we found that embed­ding a user’s name within a head­line boosted the num­ber of peo­ple read­ing our sales copy by a whop­ping 46%.
Here’s the exper­i­ment.
First, users from Google Ads were directed to our land­ing page. The land­ing page allowed these vis­i­tors to sign up for 7 Free Tac­tics from our book.
Here’s what that  […]

Here is a test of two head­lines that I just wanted to share with you.  One head­line was more sub­tle and the other one was a bit more aggres­sive.  It turns out that for the tar­get audi­ence of our client the sub­tle head­line far out­sold the more aggres­sive head­line.  What was the dif­fer­ence?
Take a look:
Win­ning head­line:
[…]

Over the past few weeks I have been run­ning lots of split test­ing try­ing to find just the right way to use quotes and tes­ti­mo­ni­als in our squeeze pages.  It turns out that it is a lot more tricky than you might think.
My first hunch was that any tes­ti­mo­nial any­where on the page would work great.  […]

It is all too easy to just stop test­ing. After all, run­ning split test after split test can get pretty tire­some. How­ever, that gives all of us that have a pas­sion for met­rics and test­ing a huge leg up because it is a proven way to leave your com­peti­tors behind.
Here is another example […]