Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Google AdWords’ Category

Google AdWords Content Targeting Just Got More Powerful

Friday, July 18th, 2008 Read more about Google AdWords

Google AdWords just released a powerful new feature called:
Keywords + Placements
What is it and why is this significant?
Because for the first time you can BOTH
* choose to have your ad appear only on www.example.com AND * only show your ads when the content is a match for your keyword
1. Pick Placements (e.g.: [...]

Ask me any AdWords question and I will answer it

Saturday, May 10th, 2008 Read more about Google AdWords

Here is the proposal:
If you use Google AdWords to advertise, I want you to immediately leave a comment below and ask me all of your AdWords questions and challenges. 
Just do it!
What nags you at night about Google AdWords?  What challenges are you running into?
Please tell me!
In return for telling me what challenges you face, [...]

The Future of AdWords for the Small Business

Friday, May 2nd, 2008 Read more about Google AdWords

Our regular readers may have noticed a slight downturn in AdWords-centric blog posts over the past few weeks (months?).
Let me explain why.
While we enjoy sharing our regular experimental results and weekly nuggets of wisdom, we took a hiatus from these to focus on something dramatically more useful to you.
We hunkered down and finally put [...]

Location Data in AdWords?

Wednesday, April 2nd, 2008 Read more about Google AdWords

I just noticed this (The “Los Angeles” line). Anybody seen it before?

I’d be curious to know what the story is behind it and what sort of conversion implications it has.

Speedup or kiss AdWords goodbye

Friday, March 7th, 2008 Read more about Google AdWords

In case you missed it, Google just announed that they will soon incorporate the average load time of your landing pages into their Quality Score. 
In short, that means that if your pages do not load very fast you are going to get slapped by Google and crushed by your competitors that have figured out [...]