MindValley Labs Internet Marketing Blog

Here is one of the single best ads that I have ever written on Google AdWords. I have spent about three months trying to beat this winning ad copy but I have never been able to do it.

As you can see, the winning ad is pretty obvious. The keyword is “Stephen Pierce” and [...]

I am always fascinated by the huge variance in results that I see in our Google AdWords ads due to changing the capitalization of our ad copy. Here is a very fascinating example that I wanted to share with you.
We wrote one ad copy where we capitalized every single word and one identical ad [...]

One of the things that I enjoy the most in writing my Google AdWords ads is to test different adjectives to elicit an emotional response from the Google visitors. I find it fascinating that changing one word can have radically different results.
In a way, writing ads for Google AdWords clearly shows that words truly [...]

There is an old saying in online marketing:
“Customers don’t like to be sold.”
As a result, it is worth testing whether and what “benefit” words will actually benefit or hurt the performance of your Google AdWords ads. A simple word such as “easily” might have a significant positive or negative impact on the click-through-rate and [...]

As a regular reader of this blog, you know by now my passion for testing small things that can have a big impact on the click-through-rate and ROI of my Google AdWords campaigns. I love doing this for a few reasons.
1) I know that most of our competitors are too lazy to bother
2) I [...]

Check out the following test and see how we boosted the click-through-rate of our Google AdWords ad by 42% by not capitalizing the word “to.” If you are a regular reader of this blog, you will have discovered by now that I am a big believer in testing and that there is no test [...]

Want to learn how to easily boost the ROI of your Google AdWords campaigns? Try this Google AdWords Tip.
Flip it around!
That is right, sometimes just changing the order of the words that you use in the copy of your Google ads might help you boost the ROI of your Google ads by 20%! See [...]

We all want to get better results from our Google AdWords ads. Well, here is one idea that we strongly recommend testing to further boost your Google AdWords ROI. For us, we were able to more than double our results! What was the trick? We tested the smallest variations at the [...]

I just wanted to share a killer new Google AdWords tip with you that I thought you might like to try. This one is a “power word” that has worked wonders for one of our Google AdWords campaigns. What is this killer word?
The secret AdWords word that is doing amazingly well for us [...]

Here is a very surprising AdWords tip that we just discovered. Sometimes just telling people what to do next might lead to a huge increase in the click-through-rate of your Google ads.
In the example below, we bought a keyword “Perry Marshall” that a lot of online marketers are searching for because they might want [...]