MindValley Labs Internet Marketing Blog

When you write your ads, you don’t have very much space to properly position yourself in the eyes of your audience… but that doesn’t mean you shouldn’t be trying. The ad is usually the 2nd thing our visitor ‘interacts’ with on the way to our product, the 1st being the keyword they searched for. Look [...]

A simple headline test boosted our click-thru by 151%
We’ve riffed before about how important it is to know exactly what your customers want as well as having benefit-focused rather than feature-focused ad text.
Well, the advertising world is not full of absolutes, so here’s some evidence supporting a counter-argument to just honing in on benefits. Take [...]

All else equal, your eyes are generally attracted to visual variations. For example, Seth Godin often riffs on how much attention purple cows would get standing in a pack of normal cows.
And so it may be with your ads as well. As more and more advertisers increase their proficiency in AdWords, we internet marketers need [...]

How to do keyword matching the right way
Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mistakes that beginners often make. 
I wanted to elaborate on the tip that covered keyword matching.
Here is how to do keyword matching properly
Phase 1: Start off using just exact matchPhase 2: Start adding phrase [...]

In a perfect advertising world, each AdWords test iteration has a clearly defined winner, meaning one of your ads not only attracts more attention (clicks), but also better propels relationships (higher conversion).
Sadly, we haven’t transcended into that glorious world as we’re still stuck here where defining a winner can be a bit… muddled.
Take [...]