MindValley Labs Internet Marketing Blog

When you write your ads, you don't have very much space to properly position yourself in the eyes of your audience... but that doesn't mean you shouldn't be trying. The ad is usually the 2nd thing our visitor 'interacts' with on the way to our product, the 1st being the keyword they searched for. Look [...]

A simple headline test boosted our click-thru by 151%
We've riffed before about how important it is to know exactly what your customers want as well as having benefit-focused rather than feature-focused ad text.
Well, the advertising world is not full of absolutes, so here's some evidence supporting a counter-argument to just honing in on benefits. Take [...]

All else equal, your eyes are generally attracted to visual variations. For example, Seth Godin often riffs on how much attention purple cows would get standing in a pack of normal cows.
And so it may be with your ads as well. As more and more advertisers increase their proficiency in AdWords, we internet marketers need [...]

How to do keyword matching the right way
Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mistakes that beginners often make. 
I wanted to elaborate on the tip that covered keyword matching.
Here is how to do keyword matching properly
Phase 1: Start off using just exact matchPhase 2: Start adding phrase [...]

In a perfect advertising world, each AdWords test iteration has a clearly defined winner, meaning one of your ads not only attracts more attention (clicks), but also better propels relationships (higher conversion).
Sadly, we haven't transcended into that glorious world as we're still stuck here where defining a winner can be a bit... muddled.
Take [...]

This ad boosted conversion rates by 67%.
Marketing the product itself versus marketing the results.
We've previously talked before about the importance of pushing the BENEFITS of your product instead of the features. In general, sales copy highlighting the benefits will usually perform better, but every so often this generalization gets challenged...
Which is exactly what happened to [...]

Does your audience respond to ads that imply the product does things for them or that the product empowers them?
See which option had an 87% higher CTR.
One of the biggest questions when writing ads, headlines, or any sales copy for that matter, is whether your audience desires passive or active benefits. Do they want an [...]

Learn one small tweak that boosted CTR by 100%
This 2 minute tweak could dramatically improve your CTR!
When you place an ad on AdWords, what you're actually doing is sharing the first few sentences of Your Story with the customer. Your ad is the very first impression they'll have of you, meaning it determines the tone [...]

Learn what produced a massive 300% boost in conversions.
Today we're sharing a tip that created a huge boost in conversions for us. Occasionally in your testing you might want to try a significantly different ad, just to see if your current winner is headed in the right direction.
This is exactly what we did. And [...]

A phrase to test for possible CTR Profits
... and a request to share the results of this Click Through Rate experiment.
We were talking with an associate recently and found  he was experimenting with some very interesting AdWords phrases. His results have yet to reach statistical significance, but we wanted to poll our readers to see if they [...]