MindValley Labs Internet Marketing Blog

Never let anyone tell you click-thru rate is the be-all end-all of AdWords analysis. Smile and notify them that they’re not seeing the entire picture.
Clicks are great, but if your traffic doesn’t perform your most wanted response (MWR), then you just lost money. I know of few marketers who want to pay Google to give [...]

The beauty of online marketing is the speed and ease of testing ads. There’s no real reason to leave any idea untested; if it is terrible you’ll know soon and with minimal damage, and if it’s terrific you can quickly implement it on a wide scale.
The results of one such test here fell into the [...]

If you’re still questioning our riffs about headline and sub-headline writing, take a look at this:

2 words.
87% difference.
Convinced yet?
Learn how to write them in our AdWords System Exposed Guide.

While managing several AdWords campaigns and/or tons of keyword groups (which are hopefully as tight as possible), it can be easy to fall complacent over ads performing at a so-called satisfactory level. You look at your under-performing ones and get cornered into thinking your mental resources should go towards improving those.
Not so.
In fact, this is [...]

When you write your ads, you don’t have very much space to properly position yourself in the eyes of your audience… but that doesn’t mean you shouldn’t be trying. The ad is usually the 2nd thing our visitor ‘interacts’ with on the way to our product, the 1st being the keyword they searched for. Look [...]