MindValley Labs Internet Marketing Blog

When you write your ads, you don’t have very much space to prop­erly posi­tion your­self in the eyes of your audi­ence… but that doesn’t mean you shouldn’t be try­ing. The ad is usu­ally the 2nd thing our vis­i­tor ‘inter­acts’ with on the way to our prod­uct, the 1st being the key­word they searched for. Look […]

A sim­ple head­line test boosted our click-thru by 151%
We’ve riffed before about how impor­tant it is to know exactly what your cus­tomers want as well as hav­ing benefit-focused rather than feature-focused ad text.
Well, the adver­tis­ing world is not full of absolutes, so here’s some evi­dence sup­port­ing a counter-argument to just hon­ing in on ben­e­fits. Take a look:

The only […]

All else equal, your eyes are gen­er­ally attracted to visual vari­a­tions. For exam­ple, Seth Godin often riffs on how much atten­tion pur­ple cows would get stand­ing in a pack of nor­mal cows.
And so it may be with your ads as well. As more and more adver­tis­ers increase their pro­fi­ciency in AdWords, we inter­net mar­keters need to […]

How to do key­word match­ing the right way
Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mis­takes that begin­ners often make. 
I wanted to elab­o­rate on the tip that cov­ered key­word match­ing.
Here is how to do key­word match­ing prop­erly
Phase 1: Start off using just exact match­Phase 2: Start adding phrase match­Phase 3: […]

In a per­fect adver­tis­ing world, each AdWords test iter­a­tion has a clearly defined win­ner, mean­ing one of your ads not only attracts more atten­tion (clicks), but also bet­ter pro­pels rela­tion­ships (higher con­ver­sion).
Sadly, we haven’t tran­scended into that glo­ri­ous world as we’re still stuck here where defin­ing a win­ner can be a bit… mud­dled.
Take […]

This ad boosted con­ver­sion rates by 67%.
Mar­ket­ing the prod­uct itself ver­sus mar­ket­ing the results.
We’ve pre­vi­ously talked before about the impor­tance of push­ing the BENEFITS of your prod­uct instead of the fea­tures. In gen­eral, sales copy high­light­ing the ben­e­fits will usu­ally per­form bet­ter, but every so often this gen­er­al­iza­tion gets chal­lenged…
Which is exactly what hap­pened to us […]

Does your audi­ence respond to ads that imply the prod­uct does things for them or that the prod­uct empow­ers them?
See which option had an 87% higher CTR.
One of the biggest ques­tions when writ­ing ads, head­lines, or any sales copy for that mat­ter, is whether your audi­ence desires pas­sive or active ben­e­fits. Do they want an “enabling” […]

Learn one small tweak that boosted CTR by 100%
This 2 minute tweak could dra­mat­i­cally improve your CTR!
When you place an ad on AdWords, what you’re actu­ally doing is shar­ing the first few sen­tences of Your Story with the cus­tomer. Your ad is the very first impres­sion they’ll have of you, mean­ing it deter­mines the tone with which […]

Learn what pro­duced a mas­sive 300% boost in con­ver­sions.
Today we’re shar­ing a tip that cre­ated a huge boost in con­ver­sions for us. Occa­sion­ally in your test­ing you might want to try a sig­nif­i­cantly dif­fer­ent ad, just to see if your cur­rent win­ner is headed in the right direc­tion.
This is exactly what we did. And […]

A phrase to test for pos­si­ble CTR Prof­its
… and a request to share the results of this Click Through Rate exper­i­ment.
We were talk­ing with an asso­ciate recently and found  he was exper­i­ment­ing with some very inter­est­ing AdWords phrases. His results have yet to reach sta­tis­ti­cal sig­nif­i­cance, but we wanted to poll our read­ers to see if they […]