MindValleyLabs Internet Marketing Blog

Here is another Google Adwords secret tip on making words more powerful.
You can make the headline of your ad more inviting by making it appear as if your product or service does the work for the customer. Here is an example: “Develop web banners in minutes” vs. “Develops web banners in minutes.” The only change […]

We just recently ran an AdWords test showing how important your ads’ first word can be.
So the next logical test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did better… much better. Our conversion rate results are not statistically significant yet […]

This is something to get used to!
We changed 1 word in an ad and saw our CTR double.
As you may know, it’s crucial to test whether your audience responds better to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive […]

Not everyone can handle the continuous, infinite possibilities of testing ads.
Not even me.
That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the winning ad uses […]

Never let anyone tell you click-thru rate is the be-all end-all of AdWords analysis. Smile and notify them that they’re not seeing the entire picture.
Clicks are great, but if your traffic doesn’t perform your most wanted response (MWR), then you just lost money. I know of few marketers who want to pay Google to give […]