MindValley Labs Internet Marketing Blog

Two ques­tions that I fre­quently get from new AdWords cus­tomers are:
1) Why did I get slapped by Google?

2) How do I recover from a Google Slap?
The answers two both ques­tions are actu­ally quite simple:

Why did I get slapped by Google?
Here are the top 4 rea­sons why peo­ple get slapped by Google­Google Slap 1: The […]

Most Fre­quently Asked AdWords Ques­tions
A while back, I promised to answer any AdWords ques­tion that our users would send me. I am still going to go and do that, but it is going to take a lit­tle while since I got hun­dreds of ques­tions via the blog and our newslet­ter.
In any case, one of […]

Here is another Google Adwords secret tip on mak­ing words more pow­er­ful.
You can make the head­line of your ad more invit­ing by mak­ing it appear as if your prod­uct or ser­vice does the work for the cus­tomer. Here is an exam­ple: “Develop web ban­ners in min­utes” vs. “Devel­ops web ban­ners in min­utes.” The only change […]

We just recently ran an AdWords test show­ing how impor­tant your ads’ first word can be.
So the next log­i­cal test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did bet­ter… much bet­ter. Our con­ver­sion rate results are not sta­tis­ti­cally sig­nif­i­cant yet so we’re disregarding […]

This is some­thing to get used to!
We changed 1 word in an ad and saw our CTR dou­ble.
As you may know, it’s cru­cial to test whether your audi­ence responds bet­ter to adver­tised fea­tures or adver­tised ben­e­fits (If you can’t test, bank on ben­e­fits first). Another impor­tant ele­ment is whether they pre­fer imagery of pas­sive or […]

Not every­one can han­dle the con­tin­u­ous, infi­nite pos­si­bil­i­ties of test­ing ads.
Not even me.
That’s why you have to rally when you dis­cover a 200% boost in con­ver­sions with one of the old­est tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the win­ning ad uses cap­i­tal­iza­tion and speci­ficity more […]

Never let any­one tell you click-thru rate is the be-all end-all of AdWords analy­sis. Smile and notify them that they’re not see­ing the entire pic­ture.
Clicks are great, but if your traf­fic doesn’t per­form your most wanted response (MWR), then you just lost money. I know of few mar­keters who want to pay Google to give […]

The beauty of online mar­ket­ing is the speed and ease of test­ing ads. There’s no real rea­son to leave any idea untested; if it is ter­ri­ble you’ll know soon and with min­i­mal dam­age, and if it’s ter­rific you can quickly imple­ment it on a wide scale.
The results of one such test here fell into the “terrific” […]

If you’re still ques­tion­ing our riffs about head­line and sub-headline writ­ing, take a look at this:

2 words.
87% dif­fer­ence.
Con­vinced yet?
Learn how to write them in our AdWords Sys­tem Exposed Guide.

While man­ag­ing sev­eral AdWords cam­paigns and/or tons of key­word groups (which are hope­fully as tight as pos­si­ble), it can be easy to fall com­pla­cent over ads per­form­ing at a so-called sat­is­fac­tory level. You look at your under-performing ones and get cor­nered into think­ing your men­tal resources should go towards improv­ing those.
Not so.
In fact, this is the […]