Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Google AdWords Tips’ Category

Google Slap — How to recover from a Google Slap?

Monday, September 8th, 2008 Read more about Google AdWords Tips

Two ques­tions that I fre­quently get from new AdWords cus­tomers are:
1) Why did I get slapped by Google?

2) How do I recover from a Google Slap?
The answers two both ques­tions are actu­ally quite simple:

Why did I get slapped by Google?
Here are the top 4 rea­sons why peo­ple get slapped by Google­Google Slap 1: The […]

How many keywords per Ad Group?

Wednesday, July 9th, 2008 Read more about Google AdWords Tips

Most Fre­quently Asked AdWords Ques­tions
A while back, I promised to answer any AdWords ques­tion that our users would send me. I am still going to go and do that, but it is going to take a lit­tle while since I got hun­dreds of ques­tions via the blog and our newslet­ter.
In any case, one of […]

The Power of Words when Selling Software

Wednesday, February 13th, 2008 Read more about Google AdWords, Google AdWords Tips

Here is another Google Adwords secret tip on mak­ing words more pow­er­ful.
You can make the head­line of your ad more invit­ing by mak­ing it appear as if your prod­uct or ser­vice does the work for the cus­tomer. Here is an exam­ple: “Develop web ban­ners in min­utes” vs. “Devel­ops web ban­ners in min­utes.” The only change […]

LAST Word Of The Ad">Google AdWords Tips | This Time We Test The LAST Word Of The Ad

Thursday, January 17th, 2008 Read more about Google AdWords Tips

We just recently ran an AdWords test show­ing how impor­tant your ads’ first word can be.
So the next log­i­cal test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did bet­ter… much bet­ter. Our con­ver­sion rate results are not sta­tis­ti­cally sig­nif­i­cant yet so we’re disregarding […]

Google AdWords Tips | Another day of 100% Improvements…

Monday, January 14th, 2008 Read more about Google AdWords Tips

This is some­thing to get used to!
We changed 1 word in an ad and saw our CTR dou­ble.
As you may know, it’s cru­cial to test whether your audi­ence responds bet­ter to adver­tised fea­tures or adver­tised ben­e­fits (If you can’t test, bank on ben­e­fits first). Another impor­tant ele­ment is whether they pre­fer imagery of pas­sive or […]

Google AdWords Tips | Triple Your Conversions With This Tip

Wednesday, January 9th, 2008 Read more about Copywriting, Google AdWords Tips

Not every­one can han­dle the con­tin­u­ous, infi­nite pos­si­bil­i­ties of test­ing ads.
Not even me.
That’s why you have to rally when you dis­cover a 200% boost in con­ver­sions with one of the old­est tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the win­ning ad uses cap­i­tal­iza­tion and speci­ficity more […]

CTR isn’t everything!">Google AdWords Tips | CTR isn’t everything!

Friday, December 28th, 2007 Read more about Google AdWords Tips

Never let any­one tell you click-thru rate is the be-all end-all of AdWords analy­sis. Smile and notify them that they’re not see­ing the entire pic­ture.
Clicks are great, but if your traf­fic doesn’t per­form your most wanted response (MWR), then you just lost money. I know of few mar­keters who want to pay Google to give […]

Google AdWords Tips | Official Improvements

Thursday, December 20th, 2007 Read more about Google AdWords Tips

The beauty of online mar­ket­ing is the speed and ease of test­ing ads. There’s no real rea­son to leave any idea untested; if it is ter­ri­ble you’ll know soon and with min­i­mal dam­age, and if it’s ter­rific you can quickly imple­ment it on a wide scale.
The results of one such test here fell into the “terrific” […]

Google AdWords Tips | Need More Data on Headlines and Sub-Headlines?

Monday, December 17th, 2007 Read more about Google AdWords Tips

If you’re still ques­tion­ing our riffs about head­line and sub-headline writ­ing, take a look at this:

2 words.
87% dif­fer­ence.
Con­vinced yet?
Learn how to write them in our AdWords Sys­tem Exposed Guide.

Google AdWords Tips | Radical Tests to get Radical Results

Thursday, December 13th, 2007 Read more about Google AdWords Tips

While man­ag­ing sev­eral AdWords cam­paigns and/or tons of key­word groups (which are hope­fully as tight as pos­si­ble), it can be easy to fall com­pla­cent over ads per­form­ing at a so-called sat­is­fac­tory level. You look at your under-performing ones and get cor­nered into think­ing your men­tal resources should go towards improv­ing those.
Not so.
In fact, this is the […]