MindValley Labs Internet Marketing Blog

The headline might have been a little sneaky because you already know how.
We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here.
The method was for one of our personal development sites and revolved around Spring cleaning (this was our “reason why”).
We provided them a [...]

Frank Kern discussed the concept of the “Customer Avatar” on Day 2 of the Strategic Profits Event in Orlando.
So What’s a Customer Avatar? In this video I explain this concept and talk about a major screw up we made by sending out an email recently without understanding the “Customer Avatar” Concept.
Watch the Video Below…

Frank Kern’s Mass Control marketing was one of the best product launchs I’ve seen in Internet Marketing history. His videos were brilliant but can the idea of “building a relationship with your list” really be that big a profit multiplier?
Our lab put the idea to the test and here’s the result. Now this is not [...]

Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn’t about achieving decent.
Let me tell you [...]

Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit.
And it only took about 1.25 days to research, devise, and execute.
I first blogged about it here, but below is a short [...]