MindValley Labs Internet Marketing Blog

Frank Kern’s Mass Con­trol mar­ket­ing was one of the best prod­uct launchs I’ve seen in Inter­net Mar­ket­ing his­tory. His videos were bril­liant but can the idea of “build­ing a rela­tion­ship with your list” really be that big a profit mul­ti­plier?
Our lab put the idea to the test and here’s the result. Now this is not […]

Con­ven­tional wis­dom says you should ide­ally get a Cus­tomer Life­time Value aver­age of $1 per per­son per year from your list. This means on a list of 100,000, you should get $100,000 per year that your cus­tomers remain on your list.
That is admit­tedly some decent coin.
How­ever, this post isn’t about achiev­ing decent.
Let me tell you about […]

Back near the end of last year we ran an extremely suc­cess­ful email pro­mo­tion that made us a boat load of money. In just a few days it tal­lied up the nor­mal monthly profit.
And it only took about 1.25 days to research, devise, and exe­cute.
I first blogged about it here, but below is a short […]

An Email Mar­ket­ing Strat­egy That Gave Very Sur­pris­ing Results
 
… with just a few tweaks of a nor­mal cam­paign.
If you aren’t doing so already, you should start run­ning a seri­ously com­pelling email cam­paign to your list(s) every few months. If exe­cuted and timed cor­rectly, these efforts can cre­ate enor­mous spikes in your rev­enue that will have […]

The Secret to Get Traf­fic Secrets for over 60% Off PLUS Get an Excel­lent Bonus Gift Worth $97
It’s a strange move, but a good one.
We recently dis­cov­ered John Reese ordered all his affil­i­ates to to take Traf­fic Secrets 1.0 off the mar­ket from marketingsqueeze.com … and now he is sell­ing the remain­ing copies at a dis­counted rate […]

Email is the great­est mar­ket­ing tool in his­tory. If used prop­erly, noth­ing is more per­son­al­ized, inex­pen­sive, inter­ac­tive or eas­ier to exe­cute. Chris Bag­got
While email mar­ket­ing is excep­tion­ally pow­er­ful, it is also one of the least used, least under­stood, and least opti­mized parts of many small ecom­merce web­sites.
To help small online busi­nesses close the knowl­edge gab, […]

One time­less debate that we have fol­lowed for a very long time is whether it is best to use unique sub­ject lines for your email mar­ket­ing cam­paigns or whether to have a con­sis­tent mes­sage. 
Here the con­ven­tional wis­dom:
When you repeat the sub­ject line over and over, you don’t give read­ers a com­pelling rea­son to open the […]

Admit it or not, you like to be in the know… If you hear some inter­est­ing gos­sip or do a great dis­cov­ery, you want to share this with as many peo­ple as you can, peo­ple that will all admire you for know­ing stuff they don’t.
And this doesn’t limit itself to Miss Hilton’s social antics, there’s a […]

Infor­ma­tion is power, every online mar­keter knows that. That’s why some­times, sites get a lit­tle car­ried away in their quest for infor­ma­tion. One of the tests we did showed us that over­do­ing it in this area can be very costly.
One way to col­lect infor­ma­tion is via the sign-up form on your site. When we were […]