MindValley Labs Internet Marketing Blog

Update: Hey guys, sorry about the audio ear­lier, but it has now, thank­fully, been fixed thanks to our awe­some video edi­tor, Julian. You can now check out the video below.
I know what you’re think­ing… eth­i­cal?? Will that even work?
YES. And I’m about to tell you why Max Simon’s new con­cept of “Tribal Mar­ket­ing” will actually […]

In keep­ing with our tra­di­tion of con­tin­u­ous tests and tweaks to boost the per­for­mance of our web­sites, we’ve dis­cov­ered a very sim­ple type of email that works well for email mar­ket­ing.
You just need one main pow­er­ful ingre­di­ent to make it work well — tes­ti­mo­ni­als.
That’s right.
Tes­ti­mo­ni­als sell. The more you have, the bet­ter. Plus, they […]

I’ve com­bined some of the things I learnt from Matt Furey with my own approach to writ­ing, and the result is a win­ning com­bi­na­tion that I use to write emails that actu­ally make money.
For me, writ­ing an email is a 4-step process – it’s a sys­tem that you can use and build on.
4 Step […]

We opened an email swipe file account recently and I’ve been going in daily to observe the var­i­ous emails.
It’s inter­est­ing and eye-opening, almost like a “sur­vival of the fittest” exper­i­ment with the best emails ris­ing to the top and the ones not cut­ting the mark sink­ing to the bot­tom (sim­ply because I sub­scribed to 140 […]

Email mar­ket­ing plays a very big role in what we do; it con­tributes sig­nif­i­cantly to our rev­enue and prof­its. Despite that, I’ve real­ized that no one really talks about email copy­writ­ing. The few peo­ple who do are Frank Kern, Yanik Sil­ver, maybe some of the mate­r­ial con­tained in many email swipe files, but given its […]

Get­ting atten­tion means you are speak­ing to prospects’ needs, to their wants and desires, and to their present and cur­rent frame of mind.
Often, what is at the top of their minds is cov­ered in news media. I learned this from Paul Har­tun­ian:
First, you go to USA Today.com, espe­cially if most of your tar­get audience […]

I was going through Mass Con­trol over the week­end, nerd that I am, and I came across some­thing Frank Kern called the Death Grip Method. Frank Kern says that this is the most valu­able thing you can learn from Mass Con­trol. In that $2,000 course, this is the mil­lion dol­lar for­mula. It is specif­i­cally applied […]

Alex Man­doss­ian does:
Hi mike,
You know what today is, don’t you?
As I indi­cated in yesterday’s email to you, if you decide
not to give Mar­ket With Post­cards a fair try within the
next 24 hours, we’ll remove you from our opt-in list.
No offense, but we only pro­vide our best offers for our
clients and stu­dents and because you’ve let 6 weeks […]

The head­line might have been a lit­tle sneaky because you already know how.
We used our trusty appetizer-main dish method of email mar­ket­ing, which I gave the the­ory on here and fur­ther how-to here.
The method was for one of our per­sonal devel­op­ment sites and revolved around Spring clean­ing (this was our “rea­son why”).
We pro­vided them a free ebook […]

Frank Kern dis­cussed the con­cept of the “Cus­tomer Avatar” on Day 2 of the Strate­gic Prof­its Event in Orlando.
So What’s a Cus­tomer Avatar? In this video I explain this con­cept and talk about a major screw up we made by send­ing out an email recently with­out under­stand­ing the “Cus­tomer Avatar” Con­cept.
Watch the Video Below…