MindValley Labs Internet Marketing Blog

In keeping with our tradition of continuous tests and tweaks to boost the performance of our websites, we’ve discovered a very simple type of email that works well for email marketing.
You just need one main powerful ingredient to make it work well - testimonials.
That’s right.
Testimonials sell. The more you have, the better. Plus, they [...]

I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money.
For me, writing an email is a 4-step process – it’s a system that you can use and build [...]

We opened an email swipe file account recently and I’ve been going in daily to observe the various emails.
It’s interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 [...]

Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I’ve realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its [...]

Getting attention means you are speaking to prospects’ needs, to their wants and desires, and to their present and current frame of mind.
Often, what is at the top of their minds is covered in news media. I learned this from Paul Hartunian:
First, you go to USA Today.com, especially if most of your target [...]

I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied [...]

Alex Mandossian does:
Hi mike,
You know what today is, don’t you?
As I indicated in yesterday’s email to you, if you decide
not to give Market With Postcards a fair try within the
next 24 hours, we’ll remove you from our opt-in list.
No offense, but we only provide our best offers for our
clients and students and because you’ve let [...]

The headline might have been a little sneaky because you already know how.
We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here.
The method was for one of our personal development sites and revolved around Spring cleaning (this was our “reason why”).
We provided them a [...]

Frank Kern discussed the concept of the “Customer Avatar” on Day 2 of the Strategic Profits Event in Orlando.
So What’s a Customer Avatar? In this video I explain this concept and talk about a major screw up we made by sending out an email recently without understanding the “Customer Avatar” Concept.
Watch the Video Below…

Frank Kern’s Mass Control marketing was one of the best product launchs I’ve seen in Internet Marketing history. His videos were brilliant but can the idea of “building a relationship with your list” really be that big a profit multiplier?
Our lab put the idea to the test and here’s the result. Now this is not [...]