MindValley Labs Internet Marketing Blog

Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn’t about achieving decent.
Let me tell you [...]

How to use a Blog as a Source of Competitive Advantage to Boost Your Site Sales?
We’ve found that a blog can be a great source of competitive advantage.
Ever been in this situation?
You own a site selling a specific niche products - say dog food. There are 20 other sites competing with you. PPC costs are through the [...]

Client Case Study:
UltraDent sells dental solutions. They needed to know how to make sales online in a very competitive market (10+ direct advertisers on Adwords). What tricks could they use to boost their checkout rate?
We suggested that UltraDent AVOID the traditional style of ecommerce storefront and instead experiment with the concept of segmenting and educating [...]

If you’re into marketing you probably know that Jay Abraham is considered to be the World’s #1 Marketing Guru. He’s also the single most successful business consultant in the world today.
I recently spent $5000 to attend one of his seminars. On the left is a picture of me with Jay - I’m [...]

Visitors to your website who don’t know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply [...]