MindValley Labs Internet Marketing Blog

John Reese is invit­ing you to become his friend. Jack Humphrey thinks it’s a great idea.
It’s a nice mar­ket­ing stunt, and I’m sure John has a well thought-out plan for the likely 5000 peo­ple who add him, but that’s all it is: a stunt. The long term value is not pend­ing for most of us (John […]

Eugene Schwartz was a leg­endary copy­writer. In fact, I would go as far as to say that he is one of the great­est copy­writ­ers who ever lived — we still swipe his mate­r­ial today. His spe­cialty was direct-mail cam­paigns, and before he passed away in 1995, he had writ­ten 10 books includ­ing “Break­through Adver­tis­ing”. Although […]

Can’t fig­ure out how to get qual­ity tes­ti­mo­ni­als for your prod­uct? Try this:
Set up a form on a web page ask­ing spe­cific ques­tions related to your prod­uct. Let’s say you offer a pop-up soft­ware prod­uct. You might ask:
1) How has your con­ver­sion rate increased since using our soft­ware? (Please be as spe­cific as com­fort­ably pos­si­ble)
This will get […]

Fol­low­ing this thought on social proof, I’ve been pon­der­ing it fur­ther and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there’s more to social proof that just tes­ti­mo­ni­als!
Ok, now, here’s a lit­tle illu­mi­na­tion before we get down and dirty.
The most […]

I stum­bled upon Ramit Sethi’s blog IWillTeachYouToBeRich.com. Ramit is the the co-founder & VP of Mar­ket­ing for PBwiki, a wiki startup in Sil­i­con Val­ley and he blogs about per­sonal finance.
Ramit runs a great blog with some excel­lent con­tent and a wicked sense of humor. But I was most impressed with a lit­tle con­ver­sion trick he’s […]

I was just read­ing one of the free ebooks from Jeff Walker’s Prod­uct Launch For­mula. It’s about build­ing and using social proof in your sales efforts.
This prob­a­bly isn’t new to most of you, but one idea stuck out.
What if you’re new to the mar­ket or launch­ing a new prod­uct and don’t yet have tes­ti­mo­ni­als (the most […]

Con­ven­tional wis­dom says you should ide­ally get a Cus­tomer Life­time Value aver­age of $1 per per­son per year from your list. This means on a list of 100,000, you should get $100,000 per year that your cus­tomers remain on your list.
That is admit­tedly some decent coin.
How­ever, this post isn’t about achiev­ing decent.
Let me tell you about […]

How to use a Blog as a Source of Com­pet­i­tive Advan­tage to Boost Your Site Sales?
We’ve found that a blog can be a great source of com­pet­i­tive advan­tage.
Ever been in this sit­u­a­tion?
You own a site sell­ing a spe­cific niche prod­ucts — say dog food. There are 20 other sites com­pet­ing with you. PPC costs are through the roof. […]

Client Case Study:
Ultra­Dent sells den­tal solu­tions. They needed to know how to make sales online in a very com­pet­i­tive mar­ket (10+ direct adver­tis­ers on Adwords). What tricks could they use to boost their check­out rate?
We sug­gested that Ultra­Dent AVOID the tra­di­tional style of ecom­merce store­front and instead exper­i­ment with the con­cept of seg­ment­ing and edu­cat­ing the customer […]

If you’re into mar­ket­ing you prob­a­bly know that Jay Abra­ham is con­sid­ered to be the World’s #1 Mar­ket­ing Guru. He’s also the sin­gle most suc­cess­ful busi­ness con­sul­tant in the world today.
I recently spent $5000 to attend one of his sem­i­nars. On the left is a pic­ture of me with Jay — I’m the […]