MindValley Labs Internet Marketing Blog

John Reese is inviting you to become his friend. Jack Humphrey thinks it's a great idea.
It's a nice marketing stunt, and I'm sure John has a well thought-out plan for the likely 5000 people who add him, but that's all it is: a stunt. The long term value is not pending for most of us [...]

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including "Breakthrough Advertising". Although [...]

Can't figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let's say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This [...]

Following this thought on social proof, I've been pondering it further and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there's more to social proof that just testimonials!
Ok, now, here's a little illumination before we get down and [...]

I stumbled upon Ramit Sethi's blog IWillTeachYouToBeRich.com. Ramit is the the co-founder & VP of Marketing for PBwiki, a wiki startup in Silicon Valley and he blogs about personal finance.
Ramit runs a great blog with some excellent content and a wicked sense of humor. But I was most impressed with a little conversion trick he's [...]

I was just reading one of the free ebooks from Jeff Walker's Product Launch Formula. It's about building and using social proof in your sales efforts.
This probably isn't new to most of you, but one idea stuck out.
What if you're new to the market or launching a new product and don't yet have testimonials (the [...]

Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn't about achieving decent.
Let me tell you [...]

How to use a Blog as a Source of Competitive Advantage to Boost Your Site Sales?
We've found that a blog can be a great source of competitive advantage.
Ever been in this situation?
You own a site selling a specific niche products - say dog food. There are 20 other sites competing with you. PPC costs are through the [...]

Client Case Study:
UltraDent sells dental solutions. They needed to know how to make sales online in a very competitive market (10+ direct advertisers on Adwords). What tricks could they use to boost their checkout rate?
We suggested that UltraDent AVOID the traditional style of ecommerce storefront and instead experiment with the concept of segmenting and educating [...]

If you're into marketing you probably know that Jay Abraham is considered to be the World's #1 Marketing Guru. He's also the single most successful business consultant in the world today.
I recently spent $5000 to attend one of his seminars. On the left is a picture of me with Jay - I'm [...]