MindValley Labs Internet Marketing Blog

I am at the Convention Center in KL and the room is packed with over 2,500 people.  There is a standing ovation even before Joe Girard has come on stage.  The energy in the room is electrifying… while I might have been tired just 5 minutes ago I am now wide awake waiting with eager [...]

Whilst in Los Angeles, I met Brad Antin, Director of Marketing for Centerpointe Research Institute.
He works with Bill Harris, and after listening to both these guys, this is the first of a series of posts in which I’m going to share some key points and interesting things these guys are doing with Centerpointe.
Our [...]

John Reese is inviting you to become his friend. Jack Humphrey thinks it’s a great idea.
It’s a nice marketing stunt, and I’m sure John has a well thought-out plan for the likely 5000 people who add him, but that’s all it is: a stunt. The long term value is not pending for most of us [...]

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including “Breakthrough Advertising”. Although [...]

Can’t figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This [...]