Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Creating Trust Online’ Category

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know

Thursday, May 15th, 2008 Read more about Articles, Upselling Techniques, Creating Trust Online

If you have ever wondered why you couldn’t convince your wife to buy that Ferrari, or why your customers don’t seem to ‘get’ what you are desperately trying to sell them, it’s really not your fault. Our Chief Mathematician revealed these mysteries through the power of maths/physics/scientific proof.
Below is his brilliant presentation during our […]

Start Building Your Business on the Right Attitude

Saturday, May 10th, 2008 Read more about Entrepreneurship, Online Community, Creating Trust Online, Make Money

In my last few posts, I’ve shared various things I’ve learned, and the several insights that Brad Antin of Centerpointe shared with me.
You might be wondering how Brad Antin and I ended up talking business.
Did I walk up to him and say, "Hi, I’m Mike, I actually plan to be your biggest competitor, […]

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

Thursday, May 8th, 2008 Read more about Creating Trust Online, Email Marketing, Branding and Positioning

We opened an email swipe file account recently and I’ve been going in daily to observe the various emails.
It’s interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 […]

Is Offline Follow-Up The Key to World Class Customer Delight and Higher Response Rates?

Tuesday, May 6th, 2008 Read more about Entrepreneurship, Creating Trust Online, Viral Marketing, Make Money

If you remember, I shared with you a few days ago Brian Tracy’s words: successful people are always learning and trying new things.
Brad Antin said something similar, this was the second insight he shared. Our customers are people who have self-selected to make their lives better, and people who want to make their lives […]

How Centerpointe’s Customer Delight Marketing Makes Them Millions

Wednesday, April 30th, 2008 Read more about Shipping Products, Creating Trust Online, Make Money

My question to Brad Antin, because Centerpointe’s results are absolutely amazing, was –how do they get there? How do you get a lot of back end sales?
Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT.
Customer Delight
If people are raving about you, they’ll buy from you again.
The equation is […]