Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Creating Trust Online’ Category

Tribal Marketing: Surprisingly Ethical Ways to Significantly Reduce Your Unsubscribe Rate And Easily Boost Profits

Tuesday, January 19th, 2010 Read more about Creating Trust Online, Email Marketing

Update: Hey guys, sorry about the audio earlier, but it has now, thankfully, been fixed thanks to our awesome video editor, Julian. You can now check out the video below.
I know what you're thinking… ethical?? Will that even work?
YES. And I'm about to tell you why Max Simon's new concept of "Tribal Marketing" [...]

McAfee Magic: How One Tiny Tweak Boosted Sales by 15%

Thursday, November 20th, 2008 Read more about Conversion Rate, Creating Trust Online, Landing Page Optimization, Make Money, Reviews, Split Testing, Website Optimization

Who knew that such a tiny, little addition - a small image to be precise - can have such a significant impact on sales?
Well, we certainly didn't expect it, and that just goes to show the importance of split testing even the smallest tweaks.
Here is what we did.
One of our biggest websites is www.SilvaLifeSystem.com and [...]

3 Forbidden Twitter Mind Control Tricks to Explode Your Marketing

Wednesday, October 1st, 2008 Read more about Creating Trust Online, Make Money, Online Community, Viral Marketing

WARNING: The techniques explored in this piece are purely to be used for ethical purposes, if you're weak of stomach or of pure malicious character, then I urge you to please leave immediately.
Twitter can be evil.
Some less-than-scrupulous people can easily take advantage it and wield frightening influence over poor innocent subjects.
On the other hand, use [...]

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know

Thursday, May 15th, 2008 Read more about Articles, Creating Trust Online, Upselling Techniques

If you have ever wondered why you couldn't convince your wife to buy that Ferrari, or why your customers don't seem to 'get' what you are desperately trying to sell them, it's really not your fault. Our Chief Mathematician revealed these mysteries through the power of maths/physics/scientific proof.
Below is his brilliant presentation during our [...]

Start Building Your Business on the Right Attitude

Saturday, May 10th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Online Community

In my last few posts, I've shared various things I've learned, and the several insights that Brad Antin of Centerpointe shared with me.
You might be wondering how Brad Antin and I ended up talking business.
Did I walk up to him and say, "Hi, I'm Mike, I actually plan to be your biggest competitor, [...]

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

Thursday, May 8th, 2008 Read more about Branding and Positioning, Creating Trust Online, Email Marketing

We opened an email swipe file account recently and I've been going in daily to observe the various emails.
It's interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 [...]

Is Offline Follow-Up The Key to World Class Customer Delight and Higher Response Rates?

Tuesday, May 6th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Viral Marketing

If you remember, I shared with you a few days ago Brian Tracy's words: successful people are always learning and trying new things.
Brad Antin said something similar, this was the second insight he shared. Our customers are people who have self-selected to make their lives better, and people who want to make their lives [...]

How Centerpointe’s Customer Delight Marketing Makes Them Millions

Wednesday, April 30th, 2008 Read more about Creating Trust Online, Make Money, Shipping Products

My question to Brad Antin, because Centerpointe's results are absolutely amazing, was –how do they get there? How do you get a lot of back end sales?
Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT.
Customer Delight
If people are raving about you, they'll buy from you again.
The equation is that simple. And, [...]

Live Blogging: Joe Girard – World’s #1 Retail Salesperson

Sunday, April 27th, 2008 Read more about Articles, Creating Trust Online

I am at the Convention Center in KL and the room is packed with over 2,500 people.  There is a standing ovation even before Joe Girard has come on stage.  The energy in the room is electrifying... while I might have been tired just 5 minutes ago I am now wide awake waiting with eager [...]

Why Centerpointe Almost Always Gets A High Customer Lifetime Value And Amazing Customer Referrals

Friday, April 25th, 2008 Read more about Creating Trust Online, Make Money, Viral Marketing

Whilst in Los Angeles, I met Brad Antin, Director of Marketing for Centerpointe Research Institute.
He works with Bill Harris, and after listening to both these guys, this is the first of a series of posts in which I'm going to share some key points and interesting things these guys are doing with Centerpointe.
Our [...]