Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Creating Trust Online’ Category

Tribal Marketing: Surprisingly Ethical Ways to Significantly Reduce Your Unsubscribe Rate And Easily Boost Profits

Tuesday, January 19th, 2010 Read more about Creating Trust Online, Email Marketing

Update: Hey guys, sorry about the audio ear­lier, but it has now, thank­fully, been fixed thanks to our awe­some video edi­tor, Julian. You can now check out the video below.
I know what you’re think­ing… eth­i­cal?? Will that even work?
YES. And I’m about to tell you why Max Simon’s new con­cept of “Tribal Mar­ket­ing” will actually […]

McAfee Magic: How One Tiny Tweak Boosted Sales by 15%

Thursday, November 20th, 2008 Read more about Conversion Rate, Creating Trust Online, Landing Page Optimization, Make Money, Reviews, Split Testing, Website Optimization

Who knew that such a tiny, lit­tle addi­tion — a small image to be pre­cise — can have such a sig­nif­i­cant impact on sales?
Well, we cer­tainly didn’t expect it, and that just goes to show the impor­tance of split test­ing even the small­est tweaks.
Here is what we did.
One of our biggest web­sites is www.SilvaLifeSystem.com and below is […]

3 Forbidden Twitter Mind Control Tricks to Explode Your Marketing

Wednesday, October 1st, 2008 Read more about Creating Trust Online, Make Money, Online Community, Viral Marketing

WARNING: The tech­niques explored in this piece are purely to be used for eth­i­cal pur­poses, if you’re weak of stom­ach or of pure mali­cious char­ac­ter, then I urge you to please leave imme­di­ately.
Twit­ter can be evil.
Some less-than-scrupulous peo­ple can eas­ily take advan­tage it and wield fright­en­ing influ­ence over poor inno­cent sub­jects.
On the other hand, use it […]

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know

Thursday, May 15th, 2008 Read more about Articles, Creating Trust Online, Upselling Techniques

If you have ever won­dered why you couldn’t con­vince your wife to buy that Fer­rari, or why your cus­tomers don’t seem to ‘get’ what you are des­per­ately try­ing to sell them, it’s really not your fault. Our Chief Math­e­mati­cian revealed these mys­ter­ies through the power of maths/physics/scientific proof.
Below is his bril­liant pre­sen­ta­tion dur­ing our […]

Start Building Your Business on the Right Attitude

Saturday, May 10th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Online Community

In my last few posts, I’ve shared var­i­ous things I’ve learned, and the sev­eral insights that Brad Antin of Cen­ter­pointe shared with me.
You might be won­der­ing how Brad Antin and I ended up talk­ing busi­ness.
Did I walk up to him and say, “Hi, I’m Mike, I actu­ally plan to be your biggest com­peti­tor, could […]

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

Thursday, May 8th, 2008 Read more about Branding and Positioning, Creating Trust Online, Email Marketing

We opened an email swipe file account recently and I’ve been going in daily to observe the var­i­ous emails.
It’s inter­est­ing and eye-opening, almost like a “sur­vival of the fittest” exper­i­ment with the best emails ris­ing to the top and the ones not cut­ting the mark sink­ing to the bot­tom (sim­ply because I sub­scribed to 140 […]

Is Offline Follow-Up The Key to World Class Customer Delight and Higher Response Rates?

Tuesday, May 6th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Viral Marketing

If you remem­ber, I shared with you a few days ago Brian Tracy’s words: suc­cess­ful peo­ple are always learn­ing and try­ing new things.
Brad Antin said some­thing sim­i­lar, this was the sec­ond insight he shared. Our cus­tomers are peo­ple who have self-selected to make their lives bet­ter, and peo­ple who want to make their lives […]

How Centerpointe’s Customer Delight Marketing Makes Them Millions

Wednesday, April 30th, 2008 Read more about Creating Trust Online, Make Money, Shipping Products

My ques­tion to Brad Antin, because Centerpointe’s results are absolutely amaz­ing, was –how do they get there? How do you get a lot of back end sales?
Brad Antin gave me 2 key insights. First, he told me: CUSTOMER DELIGHT.
Cus­tomer Delight
If peo­ple are rav­ing about you, they’ll buy from you again.
The equa­tion is that sim­ple. And, how […]

Live Blogging: Joe Girard — World’s #1 Retail Salesperson

Sunday, April 27th, 2008 Read more about Articles, Creating Trust Online

I am at the Con­ven­tion Cen­ter in KL and the room is packed with over 2,500 peo­ple.  There is a stand­ing ova­tion even before Joe Girard has come on stage.  The energy in the room is elec­tri­fy­ing… while I might have been tired just 5 min­utes ago I am now wide awake wait­ing with eager […]

Why Centerpointe Almost Always Gets A High Customer Lifetime Value And Amazing Customer Referrals

Friday, April 25th, 2008 Read more about Creating Trust Online, Make Money, Viral Marketing

Whilst in Los Ange­les, I met Brad Antin, Direc­tor of Mar­ket­ing for Cen­ter­pointe Research Insti­tute.
He works with Bill Har­ris, and after lis­ten­ing to both these guys, this is the first of a series of posts in which I’m going to share some key points and inter­est­ing things these guys are doing with Cen­ter­pointe.
Our […]