Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Copywriting’ Category

How I Made A Dollar From Everyone Who Watched My YouTube Video

Monday, February 26th, 2007 Read more about Blog Marketing, Copywriting, Using Audio, Viral Marketing

In this post, I’m going to share with you a pleasant discovery I made about Youtube, posting videos and earning quick bucks online. I earned almost a buck for every SINGLE person who watched my video. I was quite amazed at how well this worked - and you might be too.
Here’s how it started:
Burt [...]

Make Money on eBay Auction Tip

Friday, February 16th, 2007 Read more about Copywriting

eBay Auction Tip: A Case Study on How to Make Money on eBay
Apply These Copywriting Tactics to eBay Auctions Items to Make More Money
In this case study, you’ll learn how the revision of one of our client’s auction copy on eBay resulted in a 60% increase in the sale price of his auction after just 30 mins of applying proper copywriting principles to [...]

How a Customer Testimonial Cut Our Sales in Half

Monday, January 8th, 2007 Read more about Conversion Rate, Copywriting, Landing Page Optimization

You would think that a glowing customer testimonials would help to boost the conversion rate of your site? Think again!
We just added a powerful customer testimonial to one of our landing pages and as a result we saw the sign-up rate of our page nosedive.
Here is the landing page with the testimonial:

The customer testimonial [...]

The Impact of Seeing Your Name in Headlines

Wednesday, November 22nd, 2006 Read more about ClickMuse Tests, Conversion Rate, Copywriting, Headlines, Landing Page Optimization

In this test - we found that embedding a user’s name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here’s the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here’s [...]

Headline Writing Tip: Put a Powerful Quote in Your Subheadline

Monday, October 30th, 2006 Read more about Copywriting, Headlines

Over the past few weeks I have been running lots of split testing trying to find just the right way to use quotes and testimonials in our squeeze pages.  It turns out that it is a lot more tricky than you might think.
My first hunch was that any testimonial anywhere on the page would work [...]