MindValley Labs Internet Marketing Blog

Not everyone can handle the continuous, infinite possibilities of testing ads.
Not even me.
That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the winning ad uses [...]

I was listening to one of Yanik Silver’s CDs from his excellent copywriting course today and came across this interesting nugget.
A lot of people still don’t understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off.
This is true. In the study quoted in Yanik’s course, the [...]

One of the first rules of copywriting is “Know Your Audience!”
But it’s not often easy to get a snapshot of the average visitor. Unlike a physical store, on the web, your visitors are represented by bar charts and click counts on analytics software.
And so, I was quite delighted to find this free service called Quantcast
Go [...]

Copy writers ask themselves this question all the time: When is my sales copy/direct letter/headline ready to go "Live"? Especially if you are doing client work, this question can burn holes in your head and keep you up at night as you ponder the difference between Ready-To-Go and Better-Than-Ever.
So what do you do? Iterate [...]

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.
Among the things covered in this [...]