MindValley Labs Internet Marketing Blog

It is all too easy to just stop testing. After all, running split test after split test can get pretty tiresome. However, that gives all of us that have a passion for metrics and testing a huge leg up because it is a proven way to leave your competitors behind.
Here is another example [...]

One of the things that I enjoy the most in writing my Google AdWords ads is to test different adjectives to elicit an emotional response from the Google visitors. I find it fascinating that changing one word can have radically different results.
In a way, writing ads for Google AdWords clearly shows that words truly [...]

How much difference does improving the readability of your copy really make?
We tested two identical versions of our landing page... with one exception. In the winning version we had our introductory sentence neatly fitted in a block. It looks almost like a paragraph except that it is just one sentence. In the [...]

Visitors to your website who don't know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply [...]

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page. It will have by far the biggest impact on the conversion rate of your site. The great thing about headlines is that [...]

I was listening to a CD by Jay Abraham last night. Jay's the uber-marketing Guru credited with helping the founder's of Fedex launch their billion-dollar company. When Jay speaks - marketers listen.
One thing Jay mentioned really caught my attention. It's a lesson I truly wish more website owners - from ecommerce players to Web 2.0 [...]

A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific "power words" that will dramatically boost the results of any pay-per-click ad.
What is a power word?
A power word is a word that illicits a powerful emotional response from the browser. [...]

I was walking in Chinatown a few weeks ago when a DVD caught my eye. It was a pirated copy of George Clooney's Academy Award nominee "Good Night and Good Luck", a movie about the McCarthy-Era Communist Witch-Hunt in the US.
Here's the original version of the DVD cover you see being sold in the US.

It [...]

Google Adwords rewards high-performing ads with special placement above search results. Take a look at the screenshot below. Lower performing ads show on the right and top performers show above the search results.

In the screenshot above you're looking at ads that show for the keyword "speed reading".
Now here's what you should know. The way you [...]

Those of you in the Internet Marketing circles must have come across Alex Mandossian's Marketing with Postcards site. I've always liked Alex's style of setting up landing pages and one element of his Marketing with Postcards page really caught my eye - the flashing red arrow pointing to the sign up form. I wondered if [...]