MindValley Labs Internet Marketing Blog

Not every­one can han­dle the con­tin­u­ous, infi­nite pos­si­bil­i­ties of test­ing ads.
Not even me.
That’s why you have to rally when you dis­cover a 200% boost in con­ver­sions with one of the old­est tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the win­ning ad uses cap­i­tal­iza­tion and speci­ficity more […]

I was lis­ten­ing to one of Yanik Silver’s CDs from his excel­lent copy­writ­ing course today and came across this inter­est­ing nugget.
A lot of peo­ple still don’t under­stand that long copy tends to usu­ally out­per­form short copy. They rea­son that long copy usu­ally turns peo­ple off.
This is true. In the study quoted in Yanik’s course, the majority […]

One of the first rules of copy­writ­ing is “Know Your Audi­ence!”
But it’s not often easy to get a snap­shot of the aver­age vis­i­tor. Unlike a phys­i­cal store, on the web, your vis­i­tors are rep­re­sented by bar charts and click counts on ana­lyt­ics soft­ware.
And so, I was quite delighted to find this free ser­vice called Quant­cast
Go […]

Copy writ­ers ask them­selves this ques­tion all the time: When is my sales copy/direct letter/headline ready to go “Live”? Espe­cially if you are doing client work, this ques­tion can burn holes in your head and keep you up at night as you pon­der the dif­fer­ence between Ready-To-Go and Better-Than-Ever.
So what do you do? Iterate […]

In this quick video, we ana­lyze a site that sells Table Lamps online and rec­om­mends a few quick changes that can be made to boost sales. This video is rel­e­vant to any­one run­ning a cat­a­log style site sell­ing mul­ti­ple prod­ucts in a spe­cific cat­e­gory - like shoes, pet sup­plies, office sup­plies, elec­tron­ics etc.
Among the things cov­ered in this rapid-fire […]

In this post, I’m going to share with you a pleas­ant dis­cov­ery I made about Youtube, post­ing videos and earn­ing quick bucks online. I earned almost a buck for every SINGLE per­son who watched my video. I was quite amazed at how well this worked — and you might be too.
Here’s how it started:
Burt Goldman, […]

eBay Auc­tion Tip: A Case Study on How to Make Money on eBay
Apply These Copy­writ­ing Tac­tics to eBay Auc­tions Items to Make More Money
In this case study, you’ll learn how the revi­sion of one of our client’s auc­tion copy on eBay resulted in a 60% increase in the sale price of his auc­tion after just 30 mins of apply­ing proper copy­writ­ing prin­ci­ples to his list­ing. 
But […]

You would think that a glow­ing cus­tomer tes­ti­mo­ni­als would help to boost the con­ver­sion rate of your site? Think again!
We just added a pow­er­ful cus­tomer tes­ti­mo­nial to one of our land­ing pages and as a result we saw the sign-up rate of our page nose­dive.
Here is the land­ing page with the testimonial:

The cus­tomer tes­ti­mo­nial reads:
The MindValley […]

In this test - we found that embed­ding a user’s name within a head­line boosted the num­ber of peo­ple read­ing our sales copy by a whop­ping 46%.
Here’s the exper­i­ment.
First, users from Google Ads were directed to our land­ing page. The land­ing page allowed these vis­i­tors to sign up for 7 Free Tac­tics from our book.
Here’s what that  […]

Over the past few weeks I have been run­ning lots of split test­ing try­ing to find just the right way to use quotes and tes­ti­mo­ni­als in our squeeze pages.  It turns out that it is a lot more tricky than you might think.
My first hunch was that any tes­ti­mo­nial any­where on the page would work great.  […]