Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Copywriting’ Category

How to Get Quality Testimonials

Tuesday, March 18th, 2008 Read more about Copywriting, Creating Trust Online

Can’t figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This [...]

Social Proof Continued: When I say Social Proof, I don’t just mean "Testimonial"

Thursday, February 14th, 2008 Read more about Copywriting, Creating Trust Online

Following this thought on social proof, I’ve been pondering it further and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there’s more to social proof that just testimonials!
Ok, now, here’s a little illumination before we get down and [...]

Landing Page Optimization - Targeted Headlines Alone Can Easily Double Your Conversion Rate

Monday, January 28th, 2008 Read more about Articles, Copywriting, Headlines, Landing Page Optimization

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords [...]

Meet our New Blogger, Kenneth

Thursday, January 24th, 2008 Read more about Articles, Copywriting

Kenneth joined our team a few ago as a copywriter and internet marketer. His job description is simple.
Buy and consume EVERY new Internet marketing product out there: from big launch training programs to podcasts, teleseminars, ebooks and PDFs and more.

Kenneth then digests, breaks and tests every new concept we learn. And he’ll be blogging [...]

Google AdWords Tips | Triple Your Conversions With This Tip

Wednesday, January 9th, 2008 Read more about Copywriting, Google AdWords Tips

Not everyone can handle the continuous, infinite possibilities of testing ads.
Not even me.
That’s why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the winning ad uses [...]