MindValley Labs Internet Marketing Blog

Not everyone can handle the continuous, infinite possibilities of testing ads.
Not even me.
That's why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.
Take a look:

What was the trick? It isn't as black and white as we'd like, but the winning ad uses [...]

I was listening to one of Yanik Silver's CDs from his excellent copywriting course today and came across this interesting nugget.
A lot of people still don't understand that long copy tends to usually outperform short copy. They reason that long copy usually turns people off.
This is true. In the study quoted in Yanik's course, the [...]

One of the first rules of copywriting is "Know Your Audience!"
But it's not often easy to get a snapshot of the average visitor. Unlike a physical store, on the web, your visitors are represented by bar charts and click counts on analytics software.
And so, I was quite delighted to find this free service called Quantcast
Go [...]

Copy writers ask themselves this question all the time: When is my sales copy/direct letter/headline ready to go "Live"? Especially if you are doing client work, this question can burn holes in your head and keep you up at night as you ponder the difference between Ready-To-Go and Better-Than-Ever.
So what do you do? Iterate [...]

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.
Among the things covered in this [...]

In this post, I'm going to share with you a pleasant discovery I made about Youtube, posting videos and earning quick bucks online. I earned almost a buck for every SINGLE person who watched my video. I was quite amazed at how well this worked - and you might be too.
Here's how it started:
Burt [...]

eBay Auction Tip: A Case Study on How to Make Money on eBay
Apply These Copywriting Tactics to eBay Auctions Items to Make More Money
In this case study, you'll learn how the revision of one of our client's auction copy on eBay resulted in a 60% increase in the sale price of his auction after just 30 mins of applying proper copywriting principles to [...]

You would think that a glowing customer testimonials would help to boost the conversion rate of your site? Think again!
We just added a powerful customer testimonial to one of our landing pages and as a result we saw the sign-up rate of our page nosedive.
Here is the landing page with the testimonial:

The customer testimonial [...]

In this test - we found that embedding a user's name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here's the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here's [...]

Over the past few weeks I have been running lots of split testing trying to find just the right way to use quotes and testimonials in our squeeze pages.  It turns out that it is a lot more tricky than you might think.
My first hunch was that any testimonial anywhere on the page would work [...]