MindValleyLabs Internet Marketing Blog

Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy.
Here are a 3 techniques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an article written by Sean D’Souza, the author of Psychotactics. “Knew” are existing benefits […]

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including “Breakthrough Advertising”. Although […]

Can’t figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This […]

Following this thought on social proof, I’ve been pondering it further and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there’s more to social proof that just testimonials!
Ok, now, here’s a little illumination before we get down and […]

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords […]