MindValley Labs Internet Marketing Blog

Have you ever wondered what impact the language on your order button could have on the conversion rate of your site?
We did and we were shocked to find out what a huge impact such a tiny change could make to the conversion rate of our site.
Well, since we believe in continuously testing just about everything, [...]

Study These Magic Marketing Words
I have to admit that I am very skeptical anytime someone tells me that they have built a squeeze page where they are seeing a 90% sign-up rate.
However, Mike Morgan is a world class copywriter, and he just told me at JV Alert Live that one of his squeeze pages actually [...]

I am currently up in Philadelphia at JV Alert, and I am having a terrific time. Ken McArthur has really put together a tremendous event and I will be sharing some of my key learning’s and insights from this seminar.
One of my favorite sessions of the day was an open Q&A panel with 10 [...]

Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the letter “S” -to help you remember better.
After you’ve written your body copy, bullet point and/or headlines, there are three tips in this evaluation process for your bullets or headlines.
Start With [...]

Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy.
Here are a 3 techniques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an article written by Sean D’Souza, the author of Psychotactics. “Knew” are existing benefits [...]

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including “Breakthrough Advertising”. Although [...]

Can’t figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This [...]

Following this thought on social proof, I’ve been pondering it further and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there’s more to social proof that just testimonials!
Ok, now, here’s a little illumination before we get down and [...]

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords [...]

Kenneth joined our team a few ago as a copywriter and internet marketer. His job description is simple.
Buy and consume EVERY new Internet marketing product out there: from big launch training programs to podcasts, teleseminars, ebooks and PDFs and more.

Kenneth then digests, breaks and tests every new concept we learn. And he’ll be blogging [...]