MindValley Labs Internet Marketing Blog

Have you ever won­dered what impact the lan­guage on your order but­ton could have on the con­ver­sion rate of your site?
We did and we were shocked to find out what a huge impact such a tiny change could make to the con­ver­sion rate of our site.
Well, since we believe in con­tin­u­ously test­ing just about every­thing, we went […]

Study These Magic Mar­ket­ing Words
I have to admit that I am very skep­ti­cal any­time some­one tells me that they have built a squeeze page where they are see­ing a 90% sign-up rate.
How­ever, Mike Mor­gan is a world class copy­writer, and he just told me at JV Alert Live that one of his squeeze pages actu­ally converts […]

I am cur­rently up in Philadel­phia at JV Alert, and I am hav­ing a ter­rific time. Ken McArthur has really put together a tremen­dous event and I will be shar­ing some of my key learning’s and insights from this sem­i­nar.
One of my favorite ses­sions of the day was an open Q&A panel with 10 […]

Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the let­ter “S” –to help you remem­ber bet­ter.
After you’ve writ­ten your body copy, bul­let point and/or head­lines, there are three tips in this eval­u­a­tion process for your bul­lets or head­lines.
Start With â€˜S’
1. […]

Many peo­ple do their own writ­ing, be it copy­writ­ers crank­ing sub­ject lines and sub-headlines, or “nor­mal Joes and Janes” riff­ing bul­lets and body copy.
Here are a 3 tech­niques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an arti­cle writ­ten by Sean D’Souza, the author of Psy­chotac­tics. “Knew” are exist­ing ben­e­fits which people […]

Eugene Schwartz was a leg­endary copy­writer. In fact, I would go as far as to say that he is one of the great­est copy­writ­ers who ever lived — we still swipe his mate­r­ial today. His spe­cialty was direct-mail cam­paigns, and before he passed away in 1995, he had writ­ten 10 books includ­ing “Break­through Adver­tis­ing”. Although […]

Can’t fig­ure out how to get qual­ity tes­ti­mo­ni­als for your prod­uct? Try this:
Set up a form on a web page ask­ing spe­cific ques­tions related to your prod­uct. Let’s say you offer a pop-up soft­ware prod­uct. You might ask:
1) How has your con­ver­sion rate increased since using our soft­ware? (Please be as spe­cific as com­fort­ably pos­si­ble)
This will get […]

Fol­low­ing this thought on social proof, I’ve been pon­der­ing it fur­ther and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there’s more to social proof that just tes­ti­mo­ni­als!
Ok, now, here’s a lit­tle illu­mi­na­tion before we get down and dirty.
The most […]

Here is a stun­ning fact! Only around 25% of Google AdWords adver­tis­ers use cus­tomized land­ing pages despite the fact that they sig­nif­i­cantly boost con­ver­sions. Why are 75% of adver­tis­ers leav­ing so much money on the table?
I have a cou­ple of ideas why this is hap­peng­ing. First of all, lots of Google AdWords advertisers […]

Ken­neth joined our team a few ago as a copy­writer and inter­net mar­keter. His job descrip­tion is sim­ple.
Buy and con­sume EVERY new Inter­net mar­ket­ing prod­uct out there: from big launch train­ing pro­grams to pod­casts, tele­sem­i­nars, ebooks and PDFs and more.

Ken­neth then digests, breaks and tests every new con­cept we learn. And he’ll be blog­ging about […]