MindValley Labs Internet Marketing Blog

In Light of Via­com Inc.‘s suit against Google for unau­tho­rized use of its videos on YouTube. Fox par­ent News Corp. and Media Giant NBC Uni­ver­sal announced this thurs­day that they will be launch­ing a free online video site this sum­mer, fea­tur­ing tele­vi­sion shows and full-length movies.
Ever won­der what was YouTube’s secret to success? Studies have shown that peo­ple are choos­ing the […]

There is an inter­est­ing dis­cus­sion that we have been fol­low­ing and par­tic­i­pat­ing in regard­ing con­sumer choice.  There are two parts to this equa­tion:
First, we have been liv­ing in an age where choice is explod­ing and the Inter­net fur­ther accel­er­ated this trend.  That is why one of the top books on this topic is called: “The […]

A strange thing hap­pens when we have too many choices: often we make no deci­sion at all. Con­sumer research shows that pro­vid­ing too much choice will reduce sales.
In an often cited exam­ple from a psy­chol­o­gist at Colum­bia Uni­ver­sity, a dis­play table of jams was setup at a gourmet food shop. On Day 1, six flavors […]

You would think that a glow­ing cus­tomer tes­ti­mo­ni­als would help to boost the con­ver­sion rate of your site? Think again!
We just added a pow­er­ful cus­tomer tes­ti­mo­nial to one of our land­ing pages and as a result we saw the sign-up rate of our page nose­dive.
Here is the land­ing page with the testimonial:

The cus­tomer tes­ti­mo­nial reads:
The MindValley […]

In one of our recent posts we had an active dis­cus­sion on whether it is bet­ter to opti­mize your click-through-rate (CTR) or your con­ver­sion rate (ROI).  I would say that the answer is nei­ther or both depend­ing on how you look at it.
How can I say that?
First of all, it goes with­out say­ing that you should NOT […]

In this test we exper­i­mented with offer­ing a pay­ment plan on option on a prod­uct with an aver­age price of $138.
The idea was to see if:
1. More peo­ple pur­chased when they saw a pay­ment plan being offered
2. Did this cause more pur­chases to grav­i­tate towards a pay­ment plan rather than pay­ing in full.
The prod­uct sold for $129 + shipping […]

In this test - we found that embed­ding a user’s name within a head­line boosted the num­ber of peo­ple read­ing our sales copy by a whop­ping 46%.
Here’s the exper­i­ment.
First, users from Google Ads were directed to our land­ing page. The land­ing page allowed these vis­i­tors to sign up for 7 Free Tac­tics from our book.
Here’s what that  […]

What I am going to reveal below bor­ders on being unbe­liev­able. I recently con­ducted an A/B test on one of our land­ing pages where all I tested was the cap­i­tal­iza­tion of the first few bul­let points. I am not talk­ing about the head­line but just the intro­duc­tion of the main copy on our […]