MindValley Labs Internet Marketing Blog

In Light of Viacom Inc.'s suit against Google for unauthorized use of its videos on YouTube. Fox parent News Corp. and Media Giant NBC Universal announced this thursday that they will be launching a free online video site this summer, featuring television shows and full-length movies.
Ever wonder what was YouTube's secret to success? Studies have shown that people are choosing the [...]

There is an interesting discussion that we have been following and participating in regarding consumer choice.  There are two parts to this equation:
First, we have been living in an age where choice is exploding and the Internet further accelerated this trend.  That is why one of the top books on this topic is called: "The [...]

A strange thing happens when we have too many choices: often we make no decision at all. Consumer research shows that providing too much choice will reduce sales.
In an often cited example from a psychologist at Columbia University, a display table of jams was setup at a gourmet food shop. On Day 1, six flavors [...]

You would think that a glowing customer testimonials would help to boost the conversion rate of your site? Think again!
We just added a powerful customer testimonial to one of our landing pages and as a result we saw the sign-up rate of our page nosedive.
Here is the landing page with the testimonial:

The customer testimonial [...]

In one of our recent posts we had an active discussion on whether it is better to optimize your click-through-rate (CTR) or your conversion rate (ROI).  I would say that the answer is neither or both depending on how you look at it.
How can I say that?
First of all, it goes without saying that you [...]

In this test we experimented with offering a payment plan on option on a product with an average price of $138.
The idea was to see if:
1. More people purchased when they saw a payment plan being offered
2. Did this cause more purchases to gravitate towards a payment plan rather than paying in full.
The product sold [...]

In this test - we found that embedding a user's name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here's the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here's [...]

What I am going to reveal below borders on being unbelievable. I recently conducted an A/B test on one of our landing pages where all I tested was the capitalization of the first few bullet points. I am not talking about the headline but just the introduction of the main copy on our [...]