MindValley Labs Internet Marketing Blog

Who knew that such a tiny, lit­tle addi­tion — a small image to be pre­cise — can have such a sig­nif­i­cant impact on sales?
Well, we cer­tainly didn’t expect it, and that just goes to show the impor­tance of split test­ing even the small­est tweaks.
Here is what we did.
One of our biggest web­sites is www.SilvaLifeSystem.com and below is […]

We’re adding a lot of video to our web­sites now. We all know (based on what every guru I’ve stud­ied says), that videos can some­times dra­mat­i­cally boost con­ver­sion rates on sales copy, web­sites and/or land­ing pages.
Car­los Gar­cia, for exam­ple, cre­ated a report that showed how adding a video to one of his web­sites and changing […]

Chet Holmes gave a ‘sum­mary pre­sen­ta­tion’ of his book, and I’ll jump through a few of his points. To me, how­ever, the most telling piece of advice he gave was this:
To sell any­thing to any­one, don’t sell your product

Now, that is counter-intuitive because if most peo­ple were to sell a pen, the first word out of […]

At the recent Strate­gic Prof­its sem­i­nar I attended in Florida I got intro­duced to Mary Ellen Tribby of EarlyToRise.com.

Ear­ly­ToRise is owned by Agora Pub­lish­ing, which in Tribby’s words is an “Idea Com­pany” and they focus on direct mar­ket­ing.
I was totally blown away when they shared their met­rics with me. They have a list of […]

It’s Day 1 at the con­fer­ence as I write this.
I arrived a lit­tle late due to my plane trou­bles. But was just able to catch the last 30 min­utes of Mike Filsaime’s ses­sion.
Here’s the thing I like about Mike. You can walk in just as he’s wrap­ping up and still find enough juicy nuggets of information […]

In this quick video, we ana­lyze a site that sells Table Lamps online and rec­om­mends a few quick changes that can be made to boost sales. This video is rel­e­vant to any­one run­ning a cat­a­log style site sell­ing mul­ti­ple prod­ucts in a spe­cific cat­e­gory - like shoes, pet sup­plies, office sup­plies, elec­tron­ics etc.
Among the things cov­ered in this rapid-fire […]

Great Tips for Increas­ing Online Con­ver­sion Rates
How Can You Increase the Online Con­ver­sion Rate of your Main Page?
Sum­mary
In a phone con­sul­ta­tion this week we shared with Bill some tips for increas­ing online con­ver­sion rates. In par­tic­u­lar we showed him how to increase the online con­ver­sion rate of his main page.
Sce­nario
Bill owns a web­site sell­ing lan­guage courses. Nat­ural search is work­ing really well […]

Great Tips for Increas­ing Online Con­ver­sion Rates — Edu­cate and Guide Your Cus­tomers
How Many Online Stores Kill their Con­ver­sion Rates by Adopt­ing Out­dated Catalog-style Web­sites?
For­get about dis­play­ing your entire inven­tory to your cus­tomer. Think of your store as a “guide” and not a “cat­a­log”. Edu­cate and guide your vis­i­tors to make the right choices and […]

Increase Con­ver­sion rates with an Opti­mized Land­ing Page
In a recent  tele­phone con­sul­ta­tion with a skin­care com­pany Inter­net mar­keter Vishen Lakhi­ani reviewed and tested their land­ing page and indi­cated how to improve it to bet­ter con­vert…
Well, here’s their land­ing page:
Cre­at­ing a killer land­ing page can have an absolutely remark­able effect on your con­ver­sion rate as long as it deliv­ers cer­tain key ben­e­fits and doesn’t fall into […]

Client Case Study:
Ultra­Dent sells den­tal solu­tions. They needed to know how to make sales online in a very com­pet­i­tive mar­ket (10+ direct adver­tis­ers on Adwords). What tricks could they use to boost their check­out rate?
We sug­gested that Ultra­Dent AVOID the tra­di­tional style of ecom­merce store­front and instead exper­i­ment with the con­cept of seg­ment­ing and edu­cat­ing the customer […]