MindValley Labs Internet Marketing Blog

Who knew that such a tiny, little addition - a small image to be precise - can have such a significant impact on sales?
Well, we certainly didn't expect it, and that just goes to show the importance of split testing even the smallest tweaks.
Here is what we did.
One of our biggest websites is www.SilvaLifeSystem.com and [...]

We're adding a lot of video to our websites now. We all know (based on what every guru I've studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages.
Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and [...]

Chet Holmes gave a ‘summary presentation’ of his book, and I’ll jump through a few of his points. To me, however, the most telling piece of advice he gave was this:
To sell anything to anyone, don’t sell your product

Now, that is counter-intuitive because if most people were to sell a pen, the first word out [...]

At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com.

EarlyToRise is owned by Agora Publishing, which in Tribby's words is an "Idea Company" and they focus on direct marketing.
I was totally blown away when they shared their metrics with me. They have a list of [...]

It's Day 1 at the conference as I write this.
I arrived a little late due to my plane troubles. But was just able to catch the last 30 minutes of Mike Filsaime's session.
Here's the thing I like about Mike. You can walk in just as he's wrapping up and still find enough juicy nuggets of [...]

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.
Among the things covered in this [...]

Great Tips for Increasing Online Conversion Rates
How Can You Increase the Online Conversion Rate of your Main Page?
Summary
In a phone consultation this week we shared with Bill some tips for increasing online conversion rates. In particular we showed him how to increase the online conversion rate of his main page.
Scenario
Bill owns a website selling language courses. Natural search is [...]

Great Tips for Increasing Online Conversion Rates - Educate and Guide Your Customers
How Many Online Stores Kill their Conversion Rates by Adopting Outdated Catalog-style Websites?
Forget about displaying your entire inventory to your customer. Think of your store as a "guide" and not a "catalog". Educate and guide your visitors to make the right choices and [...]

Increase Conversion rates with an Optimized Landing Page
In a recent  telephone consultation with a skincare company Internet marketer Vishen Lakhiani reviewed and tested their landing page and indicated how to improve it to better convert. . .
Well, here's their landing page:
Creating a killer landing page can have an absolutely remarkable effect on your conversion rate as long as it delivers certain key benefits [...]

Client Case Study:
UltraDent sells dental solutions. They needed to know how to make sales online in a very competitive market (10+ direct advertisers on Adwords). What tricks could they use to boost their checkout rate?
We suggested that UltraDent AVOID the traditional style of ecommerce storefront and instead experiment with the concept of segmenting and educating [...]