Here's the experiment.

First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.

Here's what that  page would look like for a fictional visitor named James. James would need to provide his firstname and email to subscribe

Now on the next page we ran a split test.  Half our subscribers would see a regular headline.

What if there were a Way You Could Convert 15%, 25% - even 50% or More - of Your Website Visitors into Customers, How Much More Money Would You Earn as a Result?

The other half - would see the same headline, but with their firstname neatly embedded into the beginning. (we'd know their name based on what they provided upon signing up). In this case, James would see:

James What if there were a Way You Could Convert 15%, 25% - even 50% or More - of Your Website Visitors into Customers, How Much More Money Would You Earn as a Result?

Everything else about the pages remained the same.

Here's the page without the name included:

And here's the page with the name included - as you can see, the change is subtle.

 At the bottom of the page was a link to allow the visitor to click on to learn about the pricing and bonuses available for our ecommerce course. Our goal was to see how many people clicked on this link.

The results were:

Click rate of people who saw the ordinary headline: 33.33%

Click rate of people who saw their name within headline: 48.70%

Long term results of course may not be as dramatic. But based on the math the statistical significance of this test is over 95%. This means we can be 95% sure that embedding a firstname within a headline will boost your response.

The question remains - who does one do this?

It can be done with simple PHP coding or you can purchase software that does this. We'll be reviewing and testing one such software application next week and will share our findings.

 Have you had similar success with this technique? Share your experience by commenting on this post.

We tested two identical versions of our landing page... with one exception. In the winning version we had our introductory sentence neatly fitted in a block. It looks almost like a paragraph except that it is just one sentence. In the losing landing page, we had the sentence centered just like the title and sub-title above it.

When you look at the two examples below, you will notice that the difference is rather subtle but once again the impact is huge. The conversion rate of the winning landing page was almost 50% higher! Granted, we would have to run the test a little bit longer to know for sure how much better the winning landing page will be but we can already be confident that it will outperform the losing version over the long-run.

Landing Page - Winning Version

Landing Page - Losing Version

Landing Page - Performance

As you know, our favorite mantra is to test everything and this test once again illustrates why.

I only did this test because I was short on time and thought it would be better to test something than to test nothing. So, all I did was change the capitalization of four bullet points that we have towards the beginning of our landing page (see mages below).

The result?

We boosted the conversion rate of our landing page by 31%! Stunning. It turns out that in this case capitalization was the way to go. If you look at the images below the difference is so subtle that you might miss it. However, the results are statistically significant and ever since adopting capitalizations in the bullet points we have significantly boosted the conversion rate of our landing page.

Landing Page Optimization: Winning Version (image below)

Landing Page Optimization: Losing Version (image below)

Landing Page Optimization: Results

While the change on our landing page was very small, the results had a significant impact on the conversion rate of our site! Once again, only testing will help you get a landing page to perform better and better.  In our case, we use ClickMuse to help us optimize our landing pages faster than our competitors.

How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply changed the introductory sentence. Everything else was the same. See the highlighted text in the images below.

The result? A 45% improvement in our signup rate!
The winning landing page

The losing landing page

The winner vs. the loser stats

Imagine if your signups increased by 45%, how much more money would you have made?

We achieved this result with almost no effort! We did not even change the main headlines. We just focused on optizing the first main sentence of our copy.

Would we have ever guessed that the outcome could be this dramatic? Of course not. That is why we love to do our A/B testing with ClickMuse because it makes it super fast and easy to rapidly test two versions of any page at the same time.

2) Even tiny changes that can be done in less than 1 minute can have a huge impact on the conversion rate of your landing pages! And by tiny, I mean tiny! Try adding an exclamation mark to the headline for example. Nothing more, that's it!

Don't believe us? Take a look at the result below.

Landing page version 1 (click here)

Landing page 2 (click here)

The only difference between the two landing pages is that we added quotation marks around the title and the subtitle of each headline. That's it. We did nothing more. The result?

The conversion rate of the landing page with the "Quotes" increased by an amazing 63%! Will you be able to get the same kind of results and improvements? That depends but it is obviously worth testing.

One of the key problems that most small businesses face online is that running these tests and getting the right data for these tests used to be hard. However, it has just gotten very easy if you use ClickMuse, which is a powerful new site optimization and landing page optimization tool that we just launched.

Here's a screenshot of Mandossian's page. Note the red arrow pointing to the signup form.

I decided to test the impact of the flashing red arrow on several landing pages for Adwords traffic from Google.

Here's the footer of the test page:

Just Fill in the Form on the Right to Access the the Website and Receive a Free 55 page Book. It's Free.

I was pretty sure the red arrow would cause visitors to focus more on the sign-up form and stay on the page longer. But I was wrong. The test case is shown below:

In every case, the landing pages without a red arrow outperformed pages with the arrow by a HUGE 10 - 20%. I'm not really sure why. Perhaps the moving red arrow added an aura of sale-y-ness to the site that turned off potential subscribers. Thoughts?

Let's say you're using a Headline and a Subheadline on the top of your page. Which should you wrap in quotes? We found a marked difference in response rates depending on which you chose. For the set:

We wrapped the Headline in quotes here and left the sub-headline unwrapped.

In the next example we reversed the wrapping while keeping everything else on the page the same.