MindValley Labs Internet Marketing Blog

In this test - we found that embed­ding a user’s name within a head­line boosted the num­ber of peo­ple read­ing our sales copy by a whop­ping 46%.
Here’s the exper­i­ment.
First, users from Google Ads were directed to our land­ing page. The land­ing page allowed these vis­i­tors to sign up for 7 Free Tac­tics from our book.
Here’s what that  […]

How much dif­fer­ence does improv­ing the read­abil­ity of your copy really make?
We tested two iden­ti­cal ver­sions of our land­ing page… with one excep­tion. In the win­ning ver­sion we had our intro­duc­tory sen­tence neatly fit­ted in a block. It looks almost like a para­graph except that it is just one sen­tence. In the […]

What I am going to reveal below bor­ders on being unbe­liev­able. I recently con­ducted an A/B test on one of our land­ing pages where all I tested was the cap­i­tal­iza­tion of the first few bul­let points. I am not talk­ing about the head­line but just the intro­duc­tion of the main copy on our […]

Vis­i­tors to your web­site who don’t know your brand have very lit­tle rea­son to trust you. So, estab­lish cred­i­bilit BEFORE com­mu­ni­cat­ing poten­tial ben­e­fits.
How do you estab­lish cred­i­bil­ity? Let your poten­tial cus­tomers know that you already have a lot of sat­is­fied cus­tomers! This is what we did in the Click­Muse test below. We simply […]

Here are two of the most pow­er­ful Land­ing Page Opti­miza­tion tips to increase the con­ver­sion rate of your site.
1) The head­line is the sin­gle most impor­tant fac­tor of your land­ing page. It will have by far the biggest impact on the con­ver­sion rate of your site. The great thing about head­lines is that […]

Those of you in the Inter­net Mar­ket­ing cir­cles must have come across Alex Mandossian’s Mar­ket­ing with Post­cards site. I’ve always liked Alex’s style of set­ting up land­ing pages and one ele­ment of his Mar­ket­ing with Post­cards page really caught my eye — the flash­ing red arrow point­ing to the sign up form. I won­dered if […]

Mas­ter copy­writer Ted Nicholas found that a good head­line can perform […]