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We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘ClickMuse Tests’ Category

The Impact of Seeing Your Name in Headlines

Wednesday, November 22nd, 2006 Read more about ClickMuse Tests, Conversion Rate, Copywriting, Headlines, Landing Page Optimization

In this test - we found that embed­ding a user’s name within a head­line boosted the num­ber of peo­ple read­ing our sales copy by a whop­ping 46%.
Here’s the exper­i­ment.
First, users from Google Ads were directed to our land­ing page. The land­ing page allowed these vis­i­tors to sign up for 7 Free Tac­tics from our book.
Here’s what that  […]

Landing Page Optimization Tip: Readability Can Impact Conversion Rates by 50%

Friday, October 20th, 2006 Read more about Articles, ClickMuse Tests, Copywriting, Landing Page Optimization

How much dif­fer­ence does improv­ing the read­abil­ity of your copy really make?
We tested two iden­ti­cal ver­sions of our land­ing page… with one excep­tion. In the win­ning ver­sion we had our intro­duc­tory sen­tence neatly fit­ted in a block. It looks almost like a para­graph except that it is just one sen­tence. In the […]

Landing Page Optimization Tip: How We Boosted The Conversion Rate By 31% in less than a minute

Thursday, October 19th, 2006 Read more about Articles, ClickMuse Tests, Conversion Rate, Landing Page Optimization

What I am going to reveal below bor­ders on being unbe­liev­able. I recently con­ducted an A/B test on one of our land­ing pages where all I tested was the cap­i­tal­iza­tion of the first few bul­let points. I am not talk­ing about the head­line but just the intro­duc­tion of the main copy on our […]

Landing Page Optimization: How credibility boosted sign-ups by 45%

Tuesday, October 3rd, 2006 Read more about Articles, ClickMuse Lessons, ClickMuse Tests, Copywriting, Creating Trust Online, Landing Page Optimization, Split Testing

Vis­i­tors to your web­site who don’t know your brand have very lit­tle rea­son to trust you. So, estab­lish cred­i­bilit BEFORE com­mu­ni­cat­ing poten­tial ben­e­fits.
How do you estab­lish cred­i­bil­ity? Let your poten­tial cus­tomers know that you already have a lot of sat­is­fied cus­tomers! This is what we did in the Click­Muse test below. We simply […]

Landing Page Conversion Rate: The Power of Quotation Marks

Tuesday, September 12th, 2006 Read more about Articles, ClickMuse Tests, Copywriting, Headlines, Landing Page Optimization, Split Testing

Here are two of the most pow­er­ful Land­ing Page Opti­miza­tion tips to increase the con­ver­sion rate of your site.
1) The head­line is the sin­gle most impor­tant fac­tor of your land­ing page. It will have by far the biggest impact on the con­ver­sion rate of your site. The great thing about head­lines is that […]

Landing Page Optimization — The odd impact of a red arrow

Wednesday, June 7th, 2006 Read more about ClickMuse Tests, Copywriting

Those of you in the Inter­net Mar­ket­ing cir­cles must have come across Alex Mandossian’s Mar­ket­ing with Post­cards site. I’ve always liked Alex’s style of set­ting up land­ing pages and one ele­ment of his Mar­ket­ing with Post­cards page really caught my eye — the flash­ing red arrow point­ing to the sign up form. I won­dered if […]

Using Quotes in Headlines to Boost Response Rates

Wednesday, May 31st, 2006 Read more about ClickMuse Tests, Copywriting

Mas­ter copy­writer Ted Nicholas found that a good head­line can perform […]