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Archive for the ‘ClickMuse Lessons’ Category

Landing Page Optimization: How credibility boosted sign-ups by 45%

Tuesday, October 3rd, 2006 Read more about Articles, ClickMuse Lessons, ClickMuse Tests, Copywriting, Creating Trust Online, Landing Page Optimization, Split Testing

Vis­i­tors to your web­site who don’t know your brand have very lit­tle rea­son to trust you. So, estab­lish cred­i­bilit BEFORE com­mu­ni­cat­ing poten­tial ben­e­fits.
How do you estab­lish cred­i­bil­ity? Let your poten­tial cus­tomers know that you already have a lot of sat­is­fied cus­tomers! This is what we did in the Click­Muse test below. We simply […]

ClickMuse lesson 1 — rotate your headlines

Sunday, June 11th, 2006 Read more about ClickMuse Lessons, Split Testing

Your head­line is the sin­gle most impor­tant part of your site. In fact, a good head­line might eas­ily boost the per­for­mance of your site and land­ing pages by over 100%!
“Based on hun­dreds of tests con­ducted, a good head­line can be as much as 17 times more effec­tive than a so-so head­line. And this is with exactly […]

ROI with Keyword Specific Landing Pages">ClickMuse lesson 3 — Boost Your AdWords ROI with Keyword Specific Landing Pages

Friday, June 9th, 2006 Read more about ClickMuse Lessons, Landing Page Optimization

Land­ing pages are per­haps the most impor­tant part of your online mar­ket­ing strat­egy and now that Google is fac­tor­ing in the rel­e­vancy of your land­ing pages into the Qual­ity Score of your Google Ad Groups, cre­at­ing land­ing pages is more impor­tant than ever. It can make or break your online mar­ket­ing cam­paign.
Here’s How to Create […]