Landing Page Optimization: How credibility boosted sign-ups by 45%
Tuesday, October 3rd, 2006 Read more about Articles, ClickMuse Lessons, ClickMuse Tests, Copywriting, Creating Trust Online, Landing Page Optimization, Split TestingVisitors to your website who don’t know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply […]





Mike Reining
Vishen Lakhiani