MindValley Labs Internet Marketing Blog

It’s Day 1 at the con­fer­ence as I write this.
I arrived a lit­tle late due to my plane trou­bles. But was just able to catch the last 30 min­utes of Mike Filsaime’s ses­sion.
Here’s the thing I like about Mike. You can walk in just as he’s wrap­ping up and still find enough juicy nuggets of information […]

This is a short tip but a pow­er­ful one.
Let’s say you’re sell­ing a 300 page on Mex­i­can Cook­book on your site. It con­tains a vari­ety of recipes from begin­ner to advanced. You’re sell­ing this cook­book for $30.
Here’s what you can do to imme­di­ately boost your prof­its.
Split Your Prod­uct in Two
Take that book and divide it into two books.
Mexican […]

A strange thing hap­pens when we have too many choices: often we make no deci­sion at all. Con­sumer research shows that pro­vid­ing too much choice will reduce sales.
In an often cited exam­ple from a psy­chol­o­gist at Colum­bia Uni­ver­sity, a dis­play table of jams was setup at a gourmet food shop. On Day 1, six flavors […]

In this test we exper­i­mented with offer­ing a pay­ment plan on option on a prod­uct with an aver­age price of $138.
The idea was to see if:
1. More peo­ple pur­chased when they saw a pay­ment plan being offered
2. Did this cause more pur­chases to grav­i­tate towards a pay­ment plan rather than pay­ing in full.
The prod­uct sold for $129 + shipping […]