MindValley Labs Internet Marketing Blog

It's Day 1 at the conference as I write this.
I arrived a little late due to my plane troubles. But was just able to catch the last 30 minutes of Mike Filsaime's session.
Here's the thing I like about Mike. You can walk in just as he's wrapping up and still find enough juicy nuggets of [...]

This is a short tip but a powerful one.
Let's say you're selling a 300 page on Mexican Cookbook on your site. It contains a variety of recipes from beginner to advanced. You're selling this cookbook for $30.
Here's what you can do to immediately boost your profits.
Split Your Product in Two
Take that book and divide it [...]

A strange thing happens when we have too many choices: often we make no decision at all. Consumer research shows that providing too much choice will reduce sales.
In an often cited example from a psychologist at Columbia University, a display table of jams was setup at a gourmet food shop. On Day 1, six flavors [...]

In this test we experimented with offering a payment plan on option on a product with an average price of $138.
The idea was to see if:
1. More people purchased when they saw a payment plan being offered
2. Did this cause more purchases to gravitate towards a payment plan rather than paying in full.
The product sold [...]