Using Your Success Stories Effectively For Public Relations
Friday, March 19th, 2010 Read more about Branding and Positioning, Entrepreneurship, Viral MarketingMost Internet-based businesses have TONS of testimonials sitting in their databases... and these testimonials have no other purpose but to be featured in their sales letters.
But how many people actually read sales letters? The more sales-y a page is, the odds are against a person actually reading it.
So here's a simple, but pretty wild idea [...]





Mike Reining
Vishen Lakhiani