MindValley Labs Internet Marketing Blog

Most Internet-based businesses have TONS of testimonials sitting in their databases... and these testimonials have no other purpose but to be featured in their sales letters.
But how many people actually read sales letters? The more sales-y a page is, the odds are against a person actually reading it.
So here's a simple, but pretty wild idea [...]

In this video, Kenneth unveils his simple formula for a winning marketing angle. It's powerful, yet nothing complicated.

The key to a winning sales angle is dominant emotion. Watch the video below to learn how to

find your prospect's dominant emotion and
incorporate it into your marketing.

Last week, I blogged a post about a concept I call "Social Polarity" and how you can infuse it into your blog's marketing.
Create an enemy and don’t be neutral. Remember, what we want is polarity, not neutrality. Neutral is boring, and boring is unattractive. It’s as simple as that. In fact, I remember Frank Kern [...]

Blog communities and commenters play a role in defining the blogs they socialize in. What's your community of blog commenters like? If you had a chance to build your blog all over again, what would you do differently?
There's a prevalent notion which says that if you comment in relevant blogs and forums, eventually people will [...]

The Tale of a Fortified City
Paris, a Trojan Prince, kidnapped Helen of Troy who was reputed to be the most beautiful woman who ever lived. When her husband discovered that she was missing, all of Greece took part in the ensuing war. They sieged the huge city of Troy for years, but they couldn’t figure [...]

This customer delight formula is based on inspiration I got on my trip to Singapore; namely from my trip to Aston’s Grill, which is a budget western food place.
It also happens to be the only budget food place I know with a queue that goes down the length of the entire street – people queue [...]

I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I'll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
'New' is something totally unrelated to the industry and 'knew' is [...]

We opened an email swipe file account recently and I've been going in daily to observe the various emails.
It's interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 [...]

What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control?
Obviously, many Joint Venture Partners (JV's) were involved and the whole world [...]

                      
As marketers, we always talk about the unique selling proposition. What benefits and features make my product so unique that it stands out in the marketplace?
However, the market has become saturated. Today, the USP has become almost meaningless.
How many products out there have the same features? Let's take for example, shoes. From Nike, [...]