MindValley Labs Internet Marketing Blog

In this video, Ken­neth unveils his sim­ple for­mula for a win­ning mar­ket­ing angle. It’s pow­er­ful, yet noth­ing complicated.

The key to a win­ning sales angle is dom­i­nant emo­tion. Watch the video below to learn how to

find your prospect’s dom­i­nant emo­tion and
incor­po­rate it into your marketing.

Last week, I blogged a post about a con­cept I call “Social Polar­ity” and how you can infuse it into your blog’s mar­ket­ing.
Cre­ate an enemy and don’t be neu­tral. Remem­ber, what we want is polar­ity, not neu­tral­ity. Neu­tral is bor­ing, and bor­ing is unat­trac­tive. It’s as sim­ple as that. In fact, I remem­ber Frank Kern […]

Blog com­mu­ni­ties and com­menters play a role in defin­ing the blogs they social­ize in. What’s your com­mu­nity of blog com­menters like? If you had a chance to build your blog all over again, what would you do dif­fer­ently?
There’s a preva­lent notion which says that if you com­ment in rel­e­vant blogs and forums, even­tu­ally peo­ple will […]

The Tale of a For­ti­fied City
Paris, a Tro­jan Prince, kid­napped Helen of Troy who was reputed to be the most beau­ti­ful woman who ever lived. When her hus­band dis­cov­ered that she was miss­ing, all of Greece took part in the ensu­ing war. They sieged the huge city of Troy for years, but they couldn’t fig­ure out […]

This cus­tomer delight for­mula is based on inspi­ra­tion I got on my trip to Sin­ga­pore; namely from my trip to Aston’s Grill, which is a bud­get west­ern food place.
It also hap­pens to be the only bud­get food place I know with a queue that goes down the length of the entire street – peo­ple queue up […]

I learnt many things from adver­tis­ing, includ­ing how to instantly and rapidly gen­er­ate big ideas to explode your income. I’ll begin by tack­ling the def­i­n­i­tion.
What is a Big Idea?
A big idea espe­cially as rel­e­vant to our indus­try involves com­bin­ing the “knew” and the “new”.
‘New’ is some­thing totally unre­lated to the indus­try and ‘knew’ is something […]

We opened an email swipe file account recently and I’ve been going in daily to observe the var­i­ous emails.
It’s inter­est­ing and eye-opening, almost like a “sur­vival of the fittest” exper­i­ment with the best emails ris­ing to the top and the ones not cut­ting the mark sink­ing to the bot­tom (sim­ply because I sub­scribed to 140 […]

What makes a prod­uct launch mega-successful? Not just a $1M launch, but a launch in the vein of Stom­per­Net and Mass Con­trol. Every­one else makes $1M but Mass Con­trol makes $23M. What makes all other launches seem so small in com­par­i­son to Mass Con­trol?
Obvi­ously, many Joint Ven­ture Part­ners (JV’s) were involved and the whole world […]

                      
As mar­keters, we always talk about the unique sell­ing propo­si­tion. What ben­e­fits and fea­tures make my prod­uct so unique that it stands out in the mar­ket­place?
How­ever, the mar­ket has become sat­u­rated. Today, the USP has become almost mean­ing­less.
How many prod­ucts out there have the same fea­tures? Let’s take for exam­ple, shoes. From Nike, […]