Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Articles’ Category

Blogging from the Strategic Profits Seminar

Monday, February 25th, 2008 Read more about Articles

I’m writing this post from Orlando, Florida.
Or specifically, DisneyWorld. I’m surrounded by kids wearing mickey mouse hats, really happy toddlers, really tired parents and a bunch of Internet Marketers.
I’ll be blogging daily to share a key idea or insight I gained from each day here.

But I barely made it here.
My flight from Manchester ran [...]

The Innovation Trap

Sunday, February 3rd, 2008 Read more about Articles

One of the biggest traps that stops many entrepreneurs from being successful is what I would like to call “the innovation trap.”
What is the innovation trap?
The innovation trap is that many people sit waiting around for the big idea to hit them.  They are wondering and waiting for the “Eureka” moment to arrive. 
People want [...]

Facebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook

Tuesday, January 29th, 2008 Read more about Articles, Traffic Tactics

My friend, Nika received a Facebook Message on her Birthday.
Hi there, How are you? First of all, let me wish you Happy Birthday in advance!
My name is Sheryl, marketing liaison for The Impulse and I noticed you will be celebrating your birthday soon.
In light of that I’d like to offer my services to help you [...]

Landing Page Optimization - Targeted Headlines Alone Can Easily Double Your Conversion Rate

Monday, January 28th, 2008 Read more about Articles, Copywriting, Headlines, Landing Page Optimization

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords [...]

Conversion Tip: Graphical Buttons Can Cause a Huge Decrease in Sales

Sunday, January 27th, 2008 Read more about Articles

I was just listening to a podcast my Armand Morin and here’s something I found fascinating.
He mentions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups.
Take a look at his signup box below:

Armand uses a grey button with black text on this form.
But it wasn’t always this case. He [...]