Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for the ‘Articles’ Category

How Internet Marketing Gurus are Screwing The Public and Making it Increasingly Harder for Newbies to Gain Guidance

Sunday, March 2nd, 2008 Read more about Articles

I came across a rant today by Mr X, the Internet Marketer behind the Adwords BlackBook. It's well worth a read.
This got me thinking.
In the last few years, Internet marketing has gone from a legitimate business building skill with a few solid quality products to a industry of opportunity seekers blowing money on every dumb [...]

Blogging from the Strategic Profits Seminar

Monday, February 25th, 2008 Read more about Articles

I'm writing this post from Orlando, Florida.
Or specifically, DisneyWorld. I'm surrounded by kids wearing mickey mouse hats, really happy toddlers, really tired parents and a bunch of Internet Marketers.
I'll be blogging daily to share a key idea or insight I gained from each day here.

But I barely made it here.
My flight from Manchester ran [...]

The Innovation Trap

Sunday, February 3rd, 2008 Read more about Articles

One of the biggest traps that stops many entrepreneurs from being successful is what I would like to call "the innovation trap."
What is the innovation trap?
The innovation trap is that many people sit waiting around for the big idea to hit them.  They are wondering and waiting for the "Eureka" moment to arrive. 
People want [...]

Facebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook

Tuesday, January 29th, 2008 Read more about Articles, Traffic Tactics

My friend, Nika received a Facebook Message on her Birthday.
Hi there, How are you? First of all, let me wish you Happy Birthday in advance!
My name is Sheryl, marketing liaison for The Impulse and I noticed you will be celebrating your birthday soon.
In light of that I'd like to offer my services to help you [...]

Landing Page Optimization – Targeted Headlines Alone Can Easily Double Your Conversion Rate

Monday, January 28th, 2008 Read more about Articles, Copywriting, Headlines, Landing Page Optimization

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords [...]

Conversion Tip: Graphical Buttons Can Cause a Huge Decrease in Sales

Sunday, January 27th, 2008 Read more about Articles

I was just listening to a podcast my Armand Morin and here's something I found fascinating.
He mentions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups.
Take a look at his signup box below:

Armand uses a grey button with black text on this form.
But it wasn't always this case. He [...]

Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?

Saturday, January 26th, 2008 Read more about Articles, Creating Trust Online, Email Marketing

Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn't about achieving decent.
Let me tell you [...]

Meet our New Blogger, Kenneth

Thursday, January 24th, 2008 Read more about Articles, Copywriting

Kenneth joined our team a few ago as a copywriter and internet marketer. His job description is simple.
Buy and consume EVERY new Internet marketing product out there: from big launch training programs to podcasts, teleseminars, ebooks and PDFs and more.

Kenneth then digests, breaks and tests every new concept we learn. And he'll be blogging [...]

Is Your Fugly Guarantee Imagery Costing You Sales

Thursday, January 24th, 2008 Read more about Articles

Here's a tip I learned from Armand Morin in his recent podcast.
Most website owners severely underestimate the value of their guarantee imagery.
Someday, eons ago, someone sitting in a room in the mid-1990s crafted a guarantee image using Photoshop 1.0, a low resolution camera and a 12 color screen. He uploaded it using his 28.8 [...]

Our Return to Blogging After a 4 Month Break

Wednesday, January 23rd, 2008 Read more about Articles, Entrepreneurship

Mike and I stopped updating this blog frequently sometime around September 2007. But this month we're back. In a big way. But more on that in a little bit.
First let me tell you why we had take such a long break.
For me, it was due to this little guy.

My son, Hayden Lakhiani was born in [...]