MindValley Labs Internet Marketing Blog

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3772 Responseshttp://blog.mindvalleylabs.com/blog-tweaking/377/Blog+Tweaking2008-03-05+09%3A49%3A45Mike+W. to “Blog Tweaking”

1. March 6th, 2008 at 10:13 am shariha

   Inter­net Mar­ket­ing: A ring­side view:

   If your busi­ness involves prod­ucts or ser­vices spread across the globe or even within a region, inter­net mar­ket­ing can be effec­tive in show­cas­ing your product/service to the dis­cern­ing buyer. The first step towards a suc­cess­ful inter­net mar­ket­ing cam­paign would be build­ing a suit­able web-site. Your web-site should be sim­ple but ele­gant look­ing. Crisp and pre­cise pre­sen­ta­tion often scores over too many col­ors, too many promises or in short too much of any­thing. The prospec­tive cus­tomers would be look­ing for valu­able infor­ma­tion that he can instan­ta­neously use.

   Great web sites often offer some free­bies like music down­loads, soft­ware down­loads, com­puter games, graph­ics etc. to attract cus­tomers. So if the free­bies you offer are attrac­tive enough for the tar­get cus­tomer pro­file, the traf­fic to your site will also rise rapidly. Inter­net mar­ket­ing is indeed a long drawn process where you first build a web-site and then nur­ture it through all its stages till you can fig­ure at the top of the search engine results.

   Search Engine opti­miza­tion and link build­ing are the two most pop­u­lar meth­ods to improve the rank­ing of your web-site. Inter­net mar­ket­ing can­not ignore these tools even though they come at a hefty price. Enter any search string into the most pop­u­lar search engines, and you will stum­ble upon sev­eral hun­dred, if not thou­sand pages of infor­ma­tion relat­ing to that sub­ject. Peo­ple search­ing for infor­ma­tion tend to look at the first few web-sites that come up from the search result. Chances are that the infor­ma­tion they sought would be con­tained in those pages. There­fore, most searches do not get beyond the first page of the results. Imag­ine if your web-site fig­ures in the 20th or 21st page, the traf­fic it can gen­er­ate for you would be only closer to zero. This makes search engine opti­miza­tion rel­e­vant to make your web-site work for you.

   What are the main attrib­utes of search engine opti­miza­tion? Key­words and link build­ing; these are the two major attrib­utes that would help you to opti­mize your web-site for the search engines. Key­words are the pos­si­ble search strings that a user will enter into the search counter. For exam­ple, some­one look­ing for a Home The­atre can use terms like “Elec­tronic prod­uct man­u­fac­tur­ers” or “The­atre Equip­ment deal­ers” or “Home The­atre man­u­fac­tur­ers” or even “where can I buy a Home The­atre”. Though all these search strings have a com­mon­al­ity, they are also dis­tinct. There­fore, a web-site rep­re­sent­ing Home the­atre should have all these phrases some­where in their con­tent, prefer­ably in the first page and right on top. Search Engines crawl through sev­eral thou­sand pages at light­ning speed and return with the opti­mal results. Key­words and key phrases should be coined by experts to get the best results.

   Link build­ing is another impor­tant aspect of inter­net mar­ket­ing. Most pop­u­lar search engines will look at the num­ber of links that your web-site has to other web-sites and blogs. If the num­ber of links is high, it indi­cates the pop­u­lar­ity of your web-site and hence get ranked at the top.

   Arti­cle mar­ket­ing – There are sev­eral arti­cle banks which will accept your sub­mis­sions and then feed to

   Peo­ple look for infor­ma­tion on var­i­ous top­ics. So, if you are in the busi­ness of solar energy, you can cre­ate or hire peo­ple to write arti­cles on solar energy, sub­mit to the arti­cle banks, with a link to your web-site. This will induce the vis­i­tor to look at your site and when the num­ber of arti­cles is large, the num­ber of vis­its to your web site will also rise in pro­por­tion. Arti­cle mar­ket­ing is yet another tool to lead you to suc­cess in inter­net marketing.

   What­ever your busi­ness we at http://www.designneeds.net can help you design, main­tain and sus­tain your busi­ness website.

2. March 17th, 2008 at 10:41 pm Blog Tweaking Results

   […] Blog Tweak­ing Results March 17th, 2008 by Mike W. Read more about Blog Mar­ket­ing, Site Design Ok, as I men­tioned, we did a few tweaks to the blog to see what would happen. […]

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