Tips on How to Get Bet­ter Search Engine Ranking

Fol­low These Tips to Boost The Search Engine Place­ment of Your Blog Post

Every pro­fes­sional blog­ger wants to have their blog posts appear high in the organic search results of Google.  After all, there is noth­ing like get­ting tons of free traffic. 

Here is a pow­er­ful how to guide to get a bet­ter search engine rank­ing for your blog posts.

1) Opti­mize your blog post for one key­word phrase

How do I find this key­word phrase?  First, usse ser­vices such as Word­Tracker to find poten­tial can­di­dates.  Two, quickly check the com­pe­ti­tion by enter­ing the key­word phrase into Google and see how com­pet­i­tive the key­word phrase is. 

What deter­mines competitiveness?

First, check the PageR­ank of the search results and sec­ond check if the pages are opti­mized for this par­tic­u­lar key­word phrase.

2) Opti­mize your blog post for the key­word phrase

You can only get a bet­ter search engine rank­ing if your posts have bet­ter con­tent and if the con­tent is bet­ter opti­mized than the con­tent of the cur­rent top posts for the given key­word prase.

To opti­mize your blog posts do the following:

• List the key­word phrase in the title
• Use clean URLs to ensure that the phrase is con­tained in the URL
• List the key­word phrase in the H1 and H2 tags
• Use the key­word phrase a few times in the blog post (espe­cially in the first and last paragraph)
• Opti­mize the meta-tags

3) Cross link between your posts with the key­word phrase

While it might be hard to get other blog­gers to link to all of your blog posts, it is easy to do this your­self.  So, fin­ish every blog post with a list of rec­om­mended posts to keep engag­ing your read­ers.  Of course, the anchor link text should be optimized.

How well does this work?

Our per­sonal hit rate has been close to 100%.  That means almost every sin­gle time that we iden­tify a key­word phrase that we would like to show up for on the very first page of Google we will.  Here are some examples:

Mas­ter­ing Google AdWords
Google AdWords Expert
Google AdWords Trick
Best Free Key­word Research Tool
Suc­cess­ful Web­site Marketing

Will this trick work for you?

It depends.  Obvi­ously, on our blog we have already obtained a solid Google PageR­ank of 5 which helps a lot.  Plus, our blog is prob­a­bly (hope­fully) rec­og­nized as an author­ity site within Inter­net Mar­ket­ing since we write a lot of orig­i­nal high qual­ity content. 

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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