Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Author Archive

Upcoming Internet Marketing Tests

Wednesday, January 23rd, 2008 Read more about Split Testing, Website Optimization

We’ve been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test.
Here are some of the Ideas We’ll be breaking Testing and Sharing Results Of
Facebook Advertising
How effective are CTRs on Facebook? Do clicks convert to leads or sales? We’ll be [...]

Our Return to Blogging After a 4 Month Break

Wednesday, January 23rd, 2008 Read more about Articles, Entrepreneurship

Mike and I stopped updating this blog frequently sometime around September 2007. But this month we’re back. In a big way. But more on that in a little bit.
First let me tell you why we had take such a long break.
For me, it was due to this little guy.

My son, Hayden Lakhiani was born in [...]

Do You Know Your Customer Lifetime Value?

Tuesday, January 22nd, 2008 Read more about Make Money, Pay per click advertising, Upselling Techniques

I was listening to an interview with Bill Harris from Centerpointe.
Here’s something quite astounding to most marketers.
Centerpointe.com is a site that sells relaxation audios.
The product sells for $179 plus shipping.
Yet…every sale of that $179 product will bring Bill Harris an additional $800 in revenue over the long run.
How?
Well, each customer that buys his product will [...]

Want to Annoy Your Visitors, Turn Away Customers and Screw Up Your Google Rankings? Great, just add a Flash Intro to Your Site

Tuesday, January 22nd, 2008 Read more about SEO, Website Optimization

I was Googling to find the company “AIESEC Michigan”, a recruiting firm in Ann Arbor.
Their official site is AiesecMichigan.com
But here is what Google shows:

Take a look at the last link on that page. Yup that’s the site they want to draw traffic to.

SKIP?
Not only is their flash website killing their search engine rankings (How [...]

Network Solutions Follow Up: Even Dumber and More Evil Than Before!

Tuesday, January 22nd, 2008 Read more about Articles, Reviews

A few days ago we wrote a post on how Network Solutions screwed us out of a domain and we recommended that people avoid Network Solutions at all cost.
The post made it to the front page of Reddit and got referenced on a number of blogs. Superb!
But here’s an interesting little development.
Most of the comments [...]