Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Author Archive

7 Quick n’ Easy Steps to Create Videos That Impress

Thursday, June 5th, 2008 Read more about Conversion Rate, Site Design, Traffic Tactics, Using Audio

We're adding a lot of video to our websites now. We all know (based on what every guru I've studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages.
Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and [...]

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know

Thursday, May 15th, 2008 Read more about Articles, Creating Trust Online, Upselling Techniques

If you have ever wondered why you couldn't convince your wife to buy that Ferrari, or why your customers don't seem to 'get' what you are desperately trying to sell them, it's really not your fault. Our Chief Mathematician revealed these mysteries through the power of maths/physics/scientific proof.
Below is his brilliant presentation during our [...]

The Dead-End "Thank-You" Page

Monday, April 21st, 2008 Read more about Make Money, Site Design

Whenever a customer buys a product or subscribes to something, they always end up on a "Thank You" page. It's obvious.
You can use this to your advantage by doing more on it than encourage your customers to close the window.

I've found that the people who really know how to use the "Thank-You" page are [...]

Powerful Sales & Marketing Ideas of $100 Million Dollar Companies

Thursday, March 27th, 2008 Read more about Articles

I just had a reader post the following comment below our post on "How to Get from 20 Million to 100 Million in Online Sales"
I don't usually publicize comments. But this is an exception. As I was reading this comment and the strategy the writer shared, it kept reminding me of some lessons I learned [...]

Gravitational Marketing: Why Same is Lame!

Friday, March 14th, 2008 Read more about Articles

At Orlando I got invited to dinner with the very memorable duo of Travis Miller and Jimmy Vee. These guys are the authors of Gravitational Marketing: The Science of Attracting Customers.
It's a fascinating concept and has to do with the idea of positioning yourself as a maven and being "different" from the norm.
I found Jimmy [...]

Mary Ellen Tribby and EarlyToRise.com’s Amazing Growth Spurt from 8 million to 27 million in one year

Monday, March 10th, 2008 Read more about Articles, Conversion Rate

At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com.

EarlyToRise is owned by Agora Publishing, which in Tribby's words is an "Idea Company" and they focus on direct marketing.
I was totally blown away when they shared their metrics with me. They have a list of [...]

How Internet Marketing Gurus are Screwing The Public and Making it Increasingly Harder for Newbies to Gain Guidance

Sunday, March 2nd, 2008 Read more about Articles

I came across a rant today by Mr X, the Internet Marketer behind the Adwords BlackBook. It's well worth a read.
This got me thinking.
In the last few years, Internet marketing has gone from a legitimate business building skill with a few solid quality products to a industry of opportunity seekers blowing money on every dumb [...]

Do You Know Your Customer Avatar

Thursday, February 28th, 2008 Read more about Email Marketing

Frank Kern discussed the concept of the "Customer Avatar" on Day 2 of the Strategic Profits Event in Orlando.
So What's a Customer Avatar? In this video I explain this concept and talk about a major screw up we made by sending out an email recently without understanding the "Customer Avatar" Concept.
Watch the Video Below...

Mike Filsaime on Integration Marketing : A Report from the Strategic Profits 2008 Seminar in Orlando

Tuesday, February 26th, 2008 Read more about Checkout Design, Conversion Rate

It's Day 1 at the conference as I write this.
I arrived a little late due to my plane troubles. But was just able to catch the last 30 minutes of Mike Filsaime's session.
Here's the thing I like about Mike. You can walk in just as he's wrapping up and still find enough juicy nuggets of [...]

Blogging from the Strategic Profits Seminar

Monday, February 25th, 2008 Read more about Articles

I'm writing this post from Orlando, Florida.
Or specifically, DisneyWorld. I'm surrounded by kids wearing mickey mouse hats, really happy toddlers, really tired parents and a bunch of Internet Marketers.
I'll be blogging daily to share a key idea or insight I gained from each day here.

But I barely made it here.
My flight from Manchester ran [...]