MindValley Labs Internet Marketing Blog

We’re adding a lot of video to our web­sites now. We all know (based on what every guru I’ve stud­ied says), that videos can some­times dra­mat­i­cally boost con­ver­sion rates on sales copy, web­sites and/or land­ing pages.
Car­los Gar­cia, for exam­ple, cre­ated a report that showed how adding a video to one of his web­sites and changing […]

If you have ever won­dered why you couldn’t con­vince your wife to buy that Fer­rari, or why your cus­tomers don’t seem to ‘get’ what you are des­per­ately try­ing to sell them, it’s really not your fault. Our Chief Math­e­mati­cian revealed these mys­ter­ies through the power of maths/physics/scientific proof.
Below is his bril­liant pre­sen­ta­tion dur­ing our […]

When­ever a cus­tomer buys a prod­uct or sub­scribes to some­thing, they always end up on a “Thank You” page. It’s obvi­ous.
You can use this to your advan­tage by doing more on it than encour­age your cus­tomers to close the window.

I’ve found that the peo­ple who really know how to use the “Thank-You” page are […]

I just had a reader post the fol­low­ing com­ment below our post on “How to Get from 20 Mil­lion to 100 Mil­lion in Online Sales”
I don’t usu­ally pub­li­cize com­ments. But this is an excep­tion. As I was read­ing this com­ment and the strat­egy the writer shared, it kept remind­ing me of some lessons I learned […]

At Orlando I got invited to din­ner with the very mem­o­rable duo of Travis Miller and Jimmy Vee. These guys are the authors of Grav­i­ta­tional Mar­ket­ing: The Sci­ence of Attract­ing Cus­tomers.
It’s a fas­ci­nat­ing con­cept and has to do with the idea of posi­tion­ing your­self as a maven and being “dif­fer­ent” from the norm.
I found Jimmy and […]

At the recent Strate­gic Prof­its sem­i­nar I attended in Florida I got intro­duced to Mary Ellen Tribby of EarlyToRise.com.

Ear­ly­ToRise is owned by Agora Pub­lish­ing, which in Tribby’s words is an “Idea Com­pany” and they focus on direct mar­ket­ing.
I was totally blown away when they shared their met­rics with me. They have a list of […]

I came across a rant today by Mr X, the Inter­net Mar­keter behind the Adwords Black­Book. It’s well worth a read.
This got me think­ing.
In the last few years, Inter­net mar­ket­ing has gone from a legit­i­mate busi­ness build­ing skill with a few solid qual­ity prod­ucts to a indus­try of oppor­tu­nity seek­ers blow­ing money on every dumb idea […]

Frank Kern dis­cussed the con­cept of the “Cus­tomer Avatar” on Day 2 of the Strate­gic Prof­its Event in Orlando.
So What’s a Cus­tomer Avatar? In this video I explain this con­cept and talk about a major screw up we made by send­ing out an email recently with­out under­stand­ing the “Cus­tomer Avatar” Con­cept.
Watch the Video Below…

It’s Day 1 at the con­fer­ence as I write this.
I arrived a lit­tle late due to my plane trou­bles. But was just able to catch the last 30 min­utes of Mike Filsaime’s ses­sion.
Here’s the thing I like about Mike. You can walk in just as he’s wrap­ping up and still find enough juicy nuggets of information […]

I’m writ­ing this post from Orlando, Florida.
Or specif­i­cally, Dis­ney­World. I’m sur­rounded by kids wear­ing mickey mouse hats, really happy tod­dlers, really tired par­ents and a bunch of Inter­net Mar­keters.
I’ll be blog­ging daily to share a key idea or insight I gained from each day here.

But I barely made it here.
My flight from Man­ches­ter ran into a […]