Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Author Archive

How to Get Quality Testimonials

Tuesday, March 18th, 2008 Read more about Copywriting, Creating Trust Online

Can't figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let's say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This [...]

Blog Tweaking Results

Monday, March 17th, 2008 Read more about Blog Marketing, Site Design

Ok, as I mentioned, we did a few tweaks to the blog to see what would happen.
The changes we did were:

Append "about the author" to the end of each post
Append "related posts" to the end of each post
Append a link to our free internet marketing course to the end of each post

Sadly, I don't [...]

Do you have the gall to remove slow (or no)-acting subscribers from your list?

Monday, March 17th, 2008 Read more about Email Marketing

Alex Mandossian does:
Hi mike,
You know what today is, don't you?
As I indicated in yesterday's email to you, if you decide
not to give Market With Postcards a fair try within the
next 24 hours, we'll remove you from our opt-in list.
No offense, but we only provide our best offers for our
clients and students and because you've let [...]

Email Marketing: 500% Boost in sales. Here’s how.

Thursday, March 13th, 2008 Read more about Email Marketing, Make Money

The headline might have been a little sneaky because you already know how.
We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here.
The method was for one of our personal development sites and revolved around Spring cleaning (this was our "reason why").
We provided them a [...]

Blog Tweaking

Wednesday, March 5th, 2008 Read more about Articles, Blog Marketing, Site Design

You may have noticed a month or so back that we briefly experimented with appending some "related post" links at the end of each entry. With a total disregard to building up the story, I'll tell you the ending right now:
No change in page views.
The average user page view had no change, which was surprising, [...]

Social Proof Continued: When I say Social Proof, I don’t just mean "Testimonial"

Thursday, February 14th, 2008 Read more about Copywriting, Creating Trust Online

Following this thought on social proof, I've been pondering it further and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there's more to social proof that just testimonials!
Ok, now, here's a little illumination before we get down and [...]

A New Way to Think about Social Proof

Friday, February 1st, 2008 Read more about Creating Trust Online, Online Community

I was just reading one of the free ebooks from Jeff Walker's Product Launch Formula. It's about building and using social proof in your sales efforts.
This probably isn't new to most of you, but one idea stuck out.
What if you're new to the market or launching a new product and don't yet have testimonials (the [...]

Email Magic: How it took Me only 1.25 Days to make a Month’s worth of Income

Friday, January 25th, 2008 Read more about Email Marketing

Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit.
And it only took about 1.25 days to research, devise, and execute.
I first blogged about it here, but below is a short [...]

Extremely Large and Awesome Changes to MindValley Labs Coming Very Soon…

Tuesday, January 22nd, 2008 Read more about Articles

A quick look back, a quick look ahead...
 
... and what it all means for YOU.
One might say the "entity" that is MindValley Labs went through some soul searching recently.
The Lab has hit that middle-age time of life. We looked at it and asked, "What are we really doing here?"
"Does it make sense?"
"What were our [...]

Google AdWords Tips | This Time We Test The LAST Word Of The Ad

Thursday, January 17th, 2008 Read more about Google AdWords Tips

We just recently ran an AdWords test showing how important your ads' first word can be.
So the next logical test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did better... much better. Our conversion rate results are not statistically significant yet [...]