Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Author Archive

VIDEO: Maximizing Traffic Marks Results and Getting Back Links Fast">VIDEO: Maximizing Traffic Marks Results and Getting Back Links Fast

Monday, August 11th, 2008 Read more about SEO

There has been a flurry of signups (Thank you!) since releas­ing Traf­fic Marks into the wild, so we decided to record a short walk-through to help every­one max­i­mize their results.
In a few extremely riv­et­ing min­utes you’ll learn:

Why scor­ing back links from “Traf­fic Mark” sites is vital to your dreams of 1st page rel­e­vance
How to successfully […]

150% More Traffic and 133% More Sales From A Few Tweaks. You Can’t Be Serious… Can You?

Monday, May 26th, 2008 Read more about Website Optimization

We just posted a free case-study video show­ing exactly how we helped a client score 150% more traf­fic and 133% more con­ver­sions.
It’s almost exactly 16 min­utes and depicts exactly what this entre­pre­neur did to her crazy niche site… which is “EMF Pro­tec­tion Equip­ment.” You’ll see “before” and “after” pics as well as hear from the […]

The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche

Tuesday, May 13th, 2008 Read more about Reviews, Using Audio

We all know what karma is. What goes around comes around… it’s the law of the uni­verse. Sim­ply put, the more you give, the more you get… or as Robert Cial­dini puts it in the sci­ence of “Influ­ence”, it’s the rule of reci­procity.
Now, we’ve all heard of reci­procity with our cus­tomers. Give them bonuses, surprise […]

The Beach Bum’s Guide to Landing Pages

Monday, May 5th, 2008 Read more about Articles

If you con­struct your land­ing pages right, you’ve got a lot of beach time ahead of you. Your land­ing page is the first step to cap­tur­ing all that traf­fic you’re pay­ing for. A well-made land­ing page could be the dif­fer­ence between a web­site that’s your hobby and a web­site that funds your vaca­tions.
If you’re spending […]

The Future of AdWords for the Small Business

Friday, May 2nd, 2008 Read more about Google AdWords

Our reg­u­lar read­ers may have noticed a slight down­turn in AdWords-centric blog posts over the past few weeks (months?).
Let me explain why.
While we enjoy shar­ing our reg­u­lar exper­i­men­tal results and weekly nuggets of wis­dom, we took a hia­tus from these to focus on some­thing dra­mat­i­cally more use­ful to you.
We hun­kered down and finally put into […]

Simple vs Complex

Tuesday, April 22nd, 2008 Read more about Entrepreneurship

When the laugh­ter died down in the back room of the focus-group facil­ity, I was told that this pro­posal was DOA, for two rea­sons. First, the prod­uct man­ager would never meet her employer’s aggres­sive finan­cial objec­tives sell­ing shrink-wrapped soft­ware priced at $15 a copy. Sec­ond, every­one on the client team assured me that it would […]

Should be Entertaining: Live Blogging a Product Launch

Thursday, April 17th, 2008 Read more about Articles

As I write this, we are 8 hours and 45 min­utes from launch­ing a totally new prod­uct.
Before you go into a frenzy, it is not in the inter­net mar­ket­ing field. It’s actu­ally a new per­sonal devel­op­ment prod­uct we’ve been work­ing slav­ing over for sev­eral weeks and are now releas­ing to the world.
As you’ve prob­a­bly figured […]

Blog Marketing: Do You Have The Time?

Friday, April 4th, 2008 Read more about Blog Marketing

I was doing research today on blog mar­ket­ing and wanted to share a few of the qual­ity links I came upon. The obvi­ous win­ner here is Dosh Dosh; the amount of qual­ity con­tent on that site is amaz­ing. My only gripe is that the date of pub­li­ca­tion is never obvi­ous.
With that, if you are […]

What’s a friend worth to you?

Thursday, April 3rd, 2008 Read more about Creating Trust Online

John Reese is invit­ing you to become his friend. Jack Humphrey thinks it’s a great idea.
It’s a nice mar­ket­ing stunt, and I’m sure John has a well thought-out plan for the likely 5000 peo­ple who add him, but that’s all it is: a stunt. The long term value is not pend­ing for most of us (John […]

Location Data in AdWords?

Wednesday, April 2nd, 2008 Read more about Google AdWords

I just noticed this (The “Los Ange­les” line). Any­body seen it before?

I’d be curi­ous to know what the story is behind it and what sort of con­ver­sion impli­ca­tions it has.