MindValley Labs Internet Marketing Blog

Google AdWords just released a pow­er­ful new fea­ture called:
Key­words + Place­ments
What is it and why is this sig­nif­i­cant?
Because for the first time you can BOTH
* choose to have your ad appear only on www.example.com AND * only show your ads when the con­tent is a match for your key­word
1. Pick Place­ments (e.g.: WebMasterWorld.com) […]

Most Fre­quently Asked AdWords Ques­tions
A while back, I promised to answer any AdWords ques­tion that our users would send me. I am still going to go and do that, but it is going to take a lit­tle while since I got hun­dreds of ques­tions via the blog and our newslet­ter.
In any case, one of […]

I’d like to intro­duce you to Amir Ahmad, the lat­est addi­tion to our Mind­Val­ley Labs blog.
Hav­ing been invited for con­fer­ences co-organized by Har­vard Uni­ver­sity and attended inter­na­tional ones, Amir is a blo­ga­holic and a pas­sion­ate observer of the blo­gos­phere. He has also built and grown a num­ber of suc­cess­ful blogs.
Amir will be blog­ging about blog­ging itself, SEO […]

How do you lever­age pub­lic rela­tions more? Joel Roberts says you should always begin by ask­ing your­self, “What is the prob­lem that I am try­ing to solve?”
Don’t talk about the solu­tion until you have talked about the prob­lem. Here’s one more secret on how to get atten­tion from the media.

There’s a huge strug­gle in this area […]

Michael Mas­ter­son has built sev­eral dozen com­pa­nies, all of which are very suc­cess­ful. His first com­pany didn’t do that well, and from there he also learnt what not to do, which is also incred­i­bly impor­tant. I could quote his entire book, Ready, Fire, Aim: Zero to $100 Mil­lion in No Time Flat which has hit […]

Joel Roberts used to be with KABC radio in Los Ange­les. He went from radio to mar­ket­ing, and he now trains peo­ple on how to become direct mar­keters.
His list of clients speaks for itself; it includes Harv Eker (Secrets of the Mil­lion­aire Mind) and Stephen Covey (The Seven Habits of Highly Effec­tive Peo­ple), and […]

Study These Magic Mar­ket­ing Words
I have to admit that I am very skep­ti­cal any­time some­one tells me that they have built a squeeze page where they are see­ing a 90% sign-up rate.
How­ever, Mike Mor­gan is a world class copy­writer, and he just told me at JV Alert Live that one of his squeeze pages actu­ally converts […]

I am cur­rently up in Philadel­phia at JV Alert, and I am hav­ing a ter­rific time. Ken McArthur has really put together a tremen­dous event and I will be shar­ing some of my key learning’s and insights from this sem­i­nar.
One of my favorite ses­sions of the day was an open Q&A panel with 10 […]

Chet Holmes gave a ‘sum­mary pre­sen­ta­tion’ of his book, and I’ll jump through a few of his points. To me, how­ever, the most telling piece of advice he gave was this:
To sell any­thing to any­one, don’t sell your product

Now, that is counter-intuitive because if most peo­ple were to sell a pen, the first word out of […]

This is a key insight shared by Chet Holmes. He was a very suc­cess­ful busi­ness exec­u­tive, and one of his biggest accom­plish­ments was work­ing and run­ning one of the com­pa­nies at Berk­shire Hath­away.
Char­lie Munger is the vice-chairman of Berk­shire Hath­away and War­ren Buffet’s the CEO. These guys are like demigods in the busi­ness world.
Chet Holmes was […]