Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Author Archive

Basic Benchmarks for World Class Businesses

Tuesday, May 20th, 2008 Read more about Entrepreneurship, Site Design, Split Testing

There are several key learnings we’ve been emphasizing lately, and 2 mind shifts we’re really pushing towards.
i. Think like a marketer in everything business-related
ii. Measure everything –you need to know the metrics of your business
Today, I’m going into deeper discussion on the second point, measurements.
We are starting measure a lot more, and it is really [...]

Start Building Your Business on the Right Attitude

Saturday, May 10th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Online Community

In my last few posts, I’ve shared various things I’ve learned, and the several insights that Brad Antin of Centerpointe shared with me.
You might be wondering how Brad Antin and I ended up talking business.
Did I walk up to him and say, "Hi, I’m Mike, I actually plan to be your biggest competitor, [...]

Is Offline Follow-Up The Key to World Class Customer Delight and Higher Response Rates?

Tuesday, May 6th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Viral Marketing

If you remember, I shared with you a few days ago Brian Tracy’s words: successful people are always learning and trying new things.
Brad Antin said something similar, this was the second insight he shared. Our customers are people who have self-selected to make their lives better, and people who want to make their lives [...]

Why Centerpointe Almost Always Gets A High Customer Lifetime Value And Amazing Customer Referrals

Friday, April 25th, 2008 Read more about Creating Trust Online, Make Money, Viral Marketing

Whilst in Los Angeles, I met Brad Antin, Director of Marketing for Centerpointe Research Institute.
He works with Bill Harris, and after listening to both these guys, this is the first of a series of posts in which I’m going to share some key points and interesting things these guys are doing with Centerpointe.
Our [...]