MindValley Labs Internet Marketing Blog

When you have really good posts on your blog, it prob­a­bly both­ers you when you don’t get as much feed­back as you’d hoped. Some­times, there are no com­ments at all when what you really want is to feel appre­ci­ated buy your read­ers. I’ve iden­ti­fied seven ways to increase the com­ments you receive on your […]

Email mar­ket­ing plays a very big role in what we do; it con­tributes sig­nif­i­cantly to our rev­enue and prof­its. Despite that, I’ve real­ized that no one really talks about email copy­writ­ing. The few peo­ple who do are Frank Kern, Yanik Sil­ver, maybe some of the mate­r­ial con­tained in many email swipe files, but given its […]

Get­ting atten­tion means you are speak­ing to prospects’ needs, to their wants and desires, and to their present and cur­rent frame of mind.
Often, what is at the top of their minds is cov­ered in news media. I learned this from Paul Har­tun­ian:
First, you go to USA Today.com, espe­cially if most of your tar­get audience […]

                      
As mar­keters, we always talk about the unique sell­ing propo­si­tion. What ben­e­fits and fea­tures make my prod­uct so unique that it stands out in the mar­ket­place?
How­ever, the mar­ket has become sat­u­rated. Today, the USP has become almost mean­ing­less.
How many prod­ucts out there have the same fea­tures? Let’s take for exam­ple, shoes. From Nike, […]

I was going through Mass Con­trol over the week­end, nerd that I am, and I came across some­thing Frank Kern called the Death Grip Method. Frank Kern says that this is the most valu­able thing you can learn from Mass Con­trol. In that $2,000 course, this is the mil­lion dol­lar for­mula. It is specif­i­cally applied […]

Eugene Schwartz was a leg­endary copy­writer. In fact, I would go as far as to say that he is one of the great­est copy­writ­ers who ever lived — we still swipe his mate­r­ial today. His spe­cialty was direct-mail cam­paigns, and before he passed away in 1995, he had writ­ten 10 books includ­ing “Break­through Adver­tis­ing”. Although […]

Lately, I’ve been think­ing a lot about the suc­cess of our com­peti­tors such as Cen­ter­pointe and espe­cially, Agora Pub­lish­ing. I don’t know how I did it, but I stum­bled across the entire col­lec­tion of Agora swipe files.
Michael Mas­ter­son is the founder of Agora. I’ve read some of his work, and I have bought his books before. […]

A few months ago, a few affil­i­ates sent out a series of emails that caught my atten­tion.
It was a medium sized launch, but they had blogs around the world ask­ing the same ques­tion.
It made me drop what I was doing and read that email. I wanted to know:
“What is FeBeNe?”
It out to be part of […]

Con­ven­tional wis­dom says you should ide­ally get a Cus­tomer Life­time Value aver­age of $1 per per­son per year from your list. This means on a list of 100,000, you should get $100,000 per year that your cus­tomers remain on your list.
That is admit­tedly some decent coin.
How­ever, this post isn’t about achiev­ing decent.
Let me tell you about […]