MindValley Labs Internet Marketing Blog

When you have really good posts on your blog, it probably bothers you when you don't get as much feedback as you'd hoped. Sometimes, there are no comments at all when what you really want is to feel appreciated buy your readers. I've identified seven ways to increase the comments you receive on your [...]

Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its [...]

Getting attention means you are speaking to prospects' needs, to their wants and desires, and to their present and current frame of mind.
Often, what is at the top of their minds is covered in news media. I learned this from Paul Hartunian:
First, you go to USA Today.com, especially if most of your target [...]

                      
As marketers, we always talk about the unique selling proposition. What benefits and features make my product so unique that it stands out in the marketplace?
However, the market has become saturated. Today, the USP has become almost meaningless.
How many products out there have the same features? Let's take for example, shoes. From Nike, [...]

I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied [...]

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including "Breakthrough Advertising". Although [...]

Lately, I've been thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. I don't know how I did it, but I stumbled across the entire collection of Agora swipe files.
Michael Masterson is the founder of Agora. I've read some of his work, and I have bought his books [...]

A few months ago, a few affiliates sent out a series of emails that caught my attention.
It was a medium sized launch, but they had blogs around the world asking the same question.
It made me drop what I was doing and read that email. I wanted to know:
"What is FeBeNe?"
It out to be part [...]

Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn't about achieving decent.
Let me tell you [...]