Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Author Archive

3 Ways to Use the Letter ‘S’ to Sex up Headlines, Body Copy and Bullets

Thursday, May 22nd, 2008 Read more about Articles, Copywriting

Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the letter “S” -to help you remember better.
After you’ve written your body copy, bullet point and/or headlines, there are three tips in this evaluation process for your bullets or headlines.
Start With [...]

How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer

Monday, May 12th, 2008 Read more about Branding and Positioning, Entrepreneurship, Make Money

I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I’ll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
‘New’ is something totally unrelated to the industry and ‘knew’ is [...]

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

Thursday, May 8th, 2008 Read more about Branding and Positioning, Creating Trust Online, Email Marketing

We opened an email swipe file account recently and I’ve been going in daily to observe the various emails.
It’s interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 [...]

3 Ways That You Probably Don’t Know to Makeover Your Plain Headline Into An Irresistibly Gorgeous Head-turning Headline

Friday, May 2nd, 2008 Read more about Copywriting, Headlines

Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy.
Here are a 3 techniques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an article written by Sean D’Souza, the author of Psychotactics. “Knew” are existing benefits [...]

The Startling Secret of Eight-Figure Product Launches That Jeff Walker Never Taught You (Yes, It’s Not Found in PLF2)!

Friday, April 18th, 2008 Read more about Branding and Positioning, Make Money

What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control?
Obviously, many Joint Venture Partners (JV’s) were involved and the whole world [...]