Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Author Archive

Are You a Direct Response Gazillionaire-In-Waiting?

Tuesday, October 28th, 2008 Read more about Make Money

Click the link below to download an excellent article by Clayton Makepeace

Are You a Direct Response Gazillionaire-In-Waiting?

This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

3 Forbidden Twitter Mind Control Tricks to Explode Your Marketing

Wednesday, October 1st, 2008 Read more about Creating Trust Online, Make Money, Online Community, Viral Marketing

WARNING: The techniques explored in this piece are purely to be used for ethical purposes, if you're weak of stomach or of pure malicious character, then I urge you to please leave immediately.
Twitter can be evil.
Some less-than-scrupulous people can easily take advantage it and wield frightening influence over poor innocent subjects.
On the other hand, use [...]

Email Marketing Demystified

Thursday, July 24th, 2008 Read more about Email Marketing

I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money.
For me, writing an email is a 4-step process – it’s a system that you can use and build [...]

An Introduction to Trojan Horse Marketing

Wednesday, July 2nd, 2008 Read more about Branding and Positioning

The Tale of a Fortified City
Paris, a Trojan Prince, kidnapped Helen of Troy who was reputed to be the most beautiful woman who ever lived. When her husband discovered that she was missing, all of Greece took part in the ensuing war. They sieged the huge city of Troy for years, but they couldn’t figure [...]

The Paprika Effect: The Brain-dead Simple Formula to Instant Customer Delight

Wednesday, June 25th, 2008 Read more about Branding and Positioning

This customer delight formula is based on inspiration I got on my trip to Singapore; namely from my trip to Aston’s Grill, which is a budget western food place.
It also happens to be the only budget food place I know with a queue that goes down the length of the entire street – people queue [...]

3 Ways to Use the Letter ‘S’ to Sex up Headlines, Body Copy and Bullets

Thursday, May 22nd, 2008 Read more about Articles, Copywriting

Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the letter “S” -to help you remember better.
After you’ve written your body copy, bullet point and/or headlines, there are three tips in this evaluation process for your bullets or headlines.
Start With [...]

How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer

Monday, May 12th, 2008 Read more about Branding and Positioning, Entrepreneurship, Make Money

I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I'll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
'New' is something totally unrelated to the industry and 'knew' is [...]

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

Thursday, May 8th, 2008 Read more about Branding and Positioning, Creating Trust Online, Email Marketing

We opened an email swipe file account recently and I've been going in daily to observe the various emails.
It's interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 [...]

3 Ways That You Probably Don’t Know to Makeover Your Plain Headline Into An Irresistibly Gorgeous Head-turning Headline

Friday, May 2nd, 2008 Read more about Copywriting, Headlines

Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or "normal Joes and Janes" riffing bullets and body copy.
Here are a 3 techniques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an article written by Sean D'Souza, the author of Psychotactics. "Knew" are existing benefits [...]

The Startling Secret of Eight-Figure Product Launches That Jeff Walker Never Taught You (Yes, It’s Not Found in PLF2)!

Friday, April 18th, 2008 Read more about Branding and Positioning, Make Money

What makes a product launch mega-successful? Not just a $1M launch, but a launch in the vein of StomperNet and Mass Control. Everyone else makes $1M but Mass Control makes $23M. What makes all other launches seem so small in comparison to Mass Control?
Obviously, many Joint Venture Partners (JV's) were involved and the whole world [...]