How to get and leverage attention from the mass media
Monday, June 23rd, 2008 Read more about Make MoneyHow do you leverage public relations more? Joel Roberts says you should always begin by asking yourself, “What is the problem that I am trying to solve?”
Don’t talk about the solution until you have talked about the problem. Here’s one more secret on how to get attention from the media.
There’s a huge struggle in [...]



Mike Reining
Vishen Lakhiani